Week |
Subject |
Related Preparation |
1) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
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2) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
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3) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
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4) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
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5) |
Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding
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6) |
The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria
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7) |
Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications
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8) |
midterm
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9) |
Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price
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10) |
Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management
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11) |
Product launch, promotion, promotion mix in healthcare
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12) |
Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare
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13) |
Customer orientation, the hierarchy of interaction between the healthcare institution and its patients |
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14) |
Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions
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Program Outcomes |
Level of Contribution |
1) |
Create design oriented application for the visual communication design field. |
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2) |
Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field.
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3) |
Qualify in design directing through analysis and design processes. |
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4) |
Display creative thinking, approach and production process skills.
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5) |
Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually.
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6) |
Identify complementary design solutions in the visual field in order to solve communication problems.
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7) |
Perform necessary operational skills in order to finalize products in the visual communication design field.
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8) |
Evaluate recent design trends and the evolving aesthetic perspectives.
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9) |
Use recent design softwares that coincide with the developing information technologies and communication channels.
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10) |
Interpret theoretical, historical and intellectual roots of the visual communication design field.
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11) |
Perform necessary time management in order to complete a visual communication design project.
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12) |
Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project.
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13) |
Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work.
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14) |
Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. |
3 |