Week |
Subject |
Related Preparation |
1) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
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2) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
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3) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
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4) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
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5) |
Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding
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6) |
The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria
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7) |
Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications
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8) |
midterm
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9) |
Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price
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10) |
Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management
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11) |
Product launch, promotion, promotion mix in healthcare
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12) |
Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare
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13) |
Customer orientation, the hierarchy of interaction between the healthcare institution and its patients |
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14) |
Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions
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Program Outcomes |
Level of Contribution |
1) |
To correctly identify the problems and to be able to ask the correct questions |
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2) |
To have the ability for problem solving and to utilize analytical approach in dealing with the problems |
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3) |
To be able to identify business processes and use them to increase the productivity in logistics system. |
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4) |
To be fully prepared for a graduate study |
2 |
5) |
Awareness of the new advancements in Information and Communications Technologies (ICT) and to be able to use them in logistics management effectively.
internet and the electronic world |
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6) |
To understand the components of logistics as well as the importance of the coordination among these components.
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7) |
To know the necessary ingredients for improving the productivity in business life |
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8) |
To think innovatively and creatively in complex situations |
4 |
9) |
To act and think both regionally and internationally |
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10) |
To understand the demands and particular questions of globalization |
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11) |
Aware of the two way interaction between globalization and logistics; as well as to use this interaction for increasing the productivity. |
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12) |
To be able to use at least one foreign language both for communication and academic purposes |
2 |
13) |
To acquire leadership qualities but also to know how to be a team member |
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14) |
To understand the importance of business ethics and to apply business ethics as a principal guide in both business and academic environment |
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