Week |
Subject |
Related Preparation |
1) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
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2) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
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3) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
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4) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
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5) |
Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding
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6) |
The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria
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7) |
Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications
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8) |
midterm
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9) |
Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price
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10) |
Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management
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11) |
Product launch, promotion, promotion mix in healthcare
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12) |
Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare
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13) |
Customer orientation, the hierarchy of interaction between the healthcare institution and its patients |
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14) |
Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions
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Program Outcomes |
Level of Contribution |
1) |
Develop close interest in human mind and behavior, and attain critical thinking skills (in particular the ability to evaluate psychological theories using empirical evidence), as well as appreciating psychology as an evidence based science. |
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2) |
Gain a biopsychosocial understanding of human behavior, namely, the biological, psychological, social determinants of behavior. |
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3) |
Acquire theoretical and applied knowledge and learn about basic psychological concepts and perspectives |
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4) |
Familiarize with methodology and data evaluation techniques by being aware of scientific research methods (i.e. correlational, experimental, longitudinal, case study). |
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5) |
Employ ethical sensitivity while doing assessment, research or working with groups. |
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6) |
Familiarize with the essential perspectives of psychology (cognitive, developmental, clinical, social, behavioral, and biological). |
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7) |
Get the opportunity and skills to evaluate qualitative and quantitative data, write reports, and present them. |
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8) |
Attain preliminary knowledge for psychological measurement and evaluation. |
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9) |
To have a basic knowledge of other disciplines (e.g. sociology, history, political science, communication studies, philosophy, anthropology, literature, law, art, etc) that can contribute to psychology and to be able to make use of this knowledge in understanding and interpreting of psychological process. |
3 |