GASTRONOMY (TURKISH) | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
IST2014 | Retailing Management | Fall | 1 | 2 | 2 | 3 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor HACER HANDAN DEMİR |
Recommended Optional Program Components: | There is none for this lesson. |
Course Objectives: | To obtain basic information about retailing management. To form a relationship between retailing marketing and other functions of a business such as human resources, finance and purchasing. Discuss the marketing mix elements in terms of retailing sector. Analyzing special concepts of retailing sector such as location choice and store atmosphere. Teaching the internet retailing in terms of multi channel retailing. To emphasize on the close relationship between retailing and technology in terms of internet retailing, customer relations management and supply chain management. |
The students who have succeeded in this course; To understand the required efficient in strategies in retailing management. To understand how to benefit resources and technologies used in retailing management To understand the analysis of store location choices, pricing, sales and product Developing information about current retailing management subjects in strategic level To understand the retailing in terms of performing key activities and relations To give academical support to the points mention above by application retailing theory and research |
1-Introduction to The Retailing Management 2-Classifying and Different Types of Retailing Organizations 3-Identifying Features of Retailing Organizations 4-Obtaining Information about Store Designs of Retailing Organizations 5-Choosing Locations 6-Product Diversification and Planning Process 7-Product Diversification and Planning Process 8-Midterm 9-Identifying Retailing Purchasing Systems 10-Human Resources Management in Retailing 11-Contribution on Choosing the Pricing Method in Retailing Organizations 12-Consumer Purchasing Behavior and Retailing 13-Financial Strategy on Retailing Organizations 14-Customer Relationship Management |
Week | Subject | Related Preparation |
1) | Introduction to The Retailing Management | |
2) | Classifying and Different Types of Retailing Organizations | |
3) | Identifying Features of Retailing Organizations | |
4) | Obtaining Information about Store Designs of Retailing Organizations | |
5) | Choosing Locations | |
6) | Structuring Categorization Management | |
7) | Product Diversification and Planning Process | |
8) | MIDTERM EXAM | |
9) | Identifying Retailing Purchasing Systems | |
10) | Human Resources Management in Retailing | |
11) | Contribution on Choosing the Pricing Method in Retailing Organizations | |
12) | Consumer Purchasing Behavior and Retailing | |
13) | Financial Strategy on Retailing Organizations | |
14) | Customer Relationship Management |
Course Notes / Textbooks: | Perakende Yönetiminin Temelleri, Nobel Yayın, 3. Baskı, Aydın, Kenan, 2010. ISBN:6051335131 Retailing Management, 8.Edition, Levy, Michael; Weitz, Barton A. 2012. Perakende PazarlamaYönetimi Yayıncı: Kendi Yayını 10 Ömer Baybars Tek ,Fatma Demirci Orel 2008 ISBN:9789944579100 |
References: | Bulunmamaktadır. There is none. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 10 | % 10 |
Presentation | 1 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 1 | 14 |
Midterms | 1 | 10 | 10 |
Final | 1 | 10 | 10 |
Total Workload | 76 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | - Possess advanced level theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resources. | |
2) | Use of advanced theoretical and practical knowledge within the field. -Interpret and evaluate data, define and analyze problems, develop solutions based on research and proofs by using acquired advanced knowledge and skills within the field. | |
3) | Inform people and institutions, transfer ideas and solution proposals to problems in written and orally on issues in the field. - Share the ideas and solution proposals to problems on issues in the field with professionals and non-professionals by the support of qualitative and quantitative data. -Organize and implement project and activities for social environment with a sense of social responsibility. -Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio B1 General Level. -Use informatics and communication technologies with at least a minimum level of European Computer Driving License Advanced Level software knowledge. | |
4) | Evaluate the knowledge and skills acquired at an advanced level in the field with a critical approach. -Determine learning needs and direct the learning. -Develop positive attitude towards lifelong learning. | |
5) | Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field. - Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security. | |
6) | Conduct studies at an advanced level in the field independently. - Take responsibility both as a team member and individually in order to solve unexpected complex problems faced within the implementations in the field. - Planning and managing activities towards the development of subordinates in the framework of a project |