| INDUSTRIAL PRODUCTS DESIGN | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| IST2014 | Retailing Management | Spring | 1 | 2 | 2 | 3 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | Turkish |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Instructor HACER HANDAN DEMİR |
| Recommended Optional Program Components: | There is none for this lesson. |
| Course Objectives: | To obtain basic information about retailing management. To form a relationship between retailing marketing and other functions of a business such as human resources, finance and purchasing. Discuss the marketing mix elements in terms of retailing sector. Analyzing special concepts of retailing sector such as location choice and store atmosphere. Teaching the internet retailing in terms of multi channel retailing. To emphasize on the close relationship between retailing and technology in terms of internet retailing, customer relations management and supply chain management. |
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The students who have succeeded in this course; To understand the required efficient in strategies in retailing management. To understand how to benefit resources and technologies used in retailing management To understand the analysis of store location choices, pricing, sales and product Developing information about current retailing management subjects in strategic level To understand the retailing in terms of performing key activities and relations To give academical support to the points mention above by application retailing theory and research |
| 1-Introduction to The Retailing Management 2-Classifying and Different Types of Retailing Organizations 3-Identifying Features of Retailing Organizations 4-Obtaining Information about Store Designs of Retailing Organizations 5-Choosing Locations 6-Product Diversification and Planning Process 7-Product Diversification and Planning Process 8-Midterm 9-Identifying Retailing Purchasing Systems 10-Human Resources Management in Retailing 11-Contribution on Choosing the Pricing Method in Retailing Organizations 12-Consumer Purchasing Behavior and Retailing 13-Financial Strategy on Retailing Organizations 14-Customer Relationship Management |
| Week | Subject | Related Preparation |
| 1) | Introduction to The Retailing Management | |
| 2) | Classifying and Different Types of Retailing Organizations | |
| 3) | Identifying Features of Retailing Organizations | |
| 4) | Obtaining Information about Store Designs of Retailing Organizations | |
| 5) | Choosing Locations | |
| 6) | Structuring Categorization Management | |
| 7) | Product Diversification and Planning Process | |
| 8) | MIDTERM EXAM | |
| 9) | Identifying Retailing Purchasing Systems | |
| 10) | Human Resources Management in Retailing | |
| 11) | Contribution on Choosing the Pricing Method in Retailing Organizations | |
| 12) | Consumer Purchasing Behavior and Retailing | |
| 13) | Financial Strategy on Retailing Organizations | |
| 14) | Customer Relationship Management |
| Course Notes / Textbooks: | Perakende Yönetiminin Temelleri, Nobel Yayın, 3. Baskı, Aydın, Kenan, 2010. ISBN:6051335131 Retailing Management, 8.Edition, Levy, Michael; Weitz, Barton A. 2012. Perakende PazarlamaYönetimi Yayıncı: Kendi Yayını 10 Ömer Baybars Tek ,Fatma Demirci Orel 2008 ISBN:9789944579100 |
| References: | Bulunmamaktadır. There is none. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 10 | % 10 |
| Presentation | 1 | % 10 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 14 | 1 | 14 |
| Midterms | 1 | 10 | 10 |
| Final | 1 | 10 | 10 |
| Total Workload | 76 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Having the theoretical and practical knowledge proficiency in the discipline of industrial product design | |
| 2) | Applying professional knowledge to the fields of product, service and experience design development | |
| 3) | Understanding, using, interpreting and evaluating the design concepts, knowledge and language | |
| 4) | Knowing the research methods in the discipline of industrial product design, collecting information with these methods, interpreting and applying the collected knowledge | |
| 5) | Identifying the problems of industrial product design, evaluating the conditions and requirements of problems, producing proposals of solutions to them | |
| 6) | Developing the solutions with the consideration of social, cultural, environmental, economic and humanistic values; being sensitive to personal differences and ability levels | |
| 7) | Having the ability of communicating the knowledge about design concepts and solutions through written, oral and visual methods | |
| 8) | To identify and apply the relation among material, form giving, detailing, maintenance and manufacturing methods of design solutions | |
| 9) | Using the computer aided information and communication technologies for the expression of industrial product design solutions and applications | |
| 10) | Having the knowledge and methods in disciplines like management, engineering, psychology, ergonomics, visual communication which support the solutions of industrial product design; having the ability of searching, acquiring and using the knowledge that belong these disciplines when necessary. | |
| 11) | Using a foreign language to command the jargon of industrial product design and communicate with the colleagues from different cultures | |
| 12) | Following and evaluating the new topics and trends that industrial product design needs to integrate according to technological and scientific developments |