IST2014 Retailing ManagementBahçeşehir UniversityDegree Programs ELECTRICAL AND ELECTRONICS ENGINEERINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
ELECTRICAL AND ELECTRONICS ENGINEERING
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
IST2014 Retailing Management Spring 1 2 2 3
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: Turkish
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Instructor HACER HANDAN DEMİR
Recommended Optional Program Components: There is none for this lesson.
Course Objectives: To obtain basic information about retailing management. To form a relationship between retailing marketing and other functions of a business such as human resources, finance and purchasing. Discuss the marketing mix elements in terms of retailing sector. Analyzing special concepts of retailing sector such as location choice and store atmosphere. Teaching the internet retailing in terms of multi channel retailing. To emphasize on the close relationship between retailing and technology in terms of internet retailing, customer relations management and supply chain management.

Learning Outcomes

The students who have succeeded in this course;
To understand the required efficient in strategies in retailing management.
To understand how to benefit resources and technologies used in retailing management
To understand the analysis of store location choices, pricing, sales and product
Developing information about current retailing management subjects in strategic level
To understand the retailing in terms of performing key activities and relations
To give academical support to the points mention above by application retailing theory and research

Course Content

1-Introduction to The Retailing Management
2-Classifying and Different Types of Retailing Organizations
3-Identifying Features of Retailing Organizations
4-Obtaining Information about Store Designs of Retailing Organizations
5-Choosing Locations
6-Product Diversification and Planning Process
7-Product Diversification and Planning Process
8-Midterm
9-Identifying Retailing Purchasing Systems
10-Human Resources Management in Retailing
11-Contribution on Choosing the Pricing Method in Retailing Organizations
12-Consumer Purchasing Behavior and Retailing
13-Financial Strategy on Retailing Organizations
14-Customer Relationship Management

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to The Retailing Management
2) Classifying and Different Types of Retailing Organizations
3) Identifying Features of Retailing Organizations
4) Obtaining Information about Store Designs of Retailing Organizations
5) Choosing Locations
6) Structuring Categorization Management
7) Product Diversification and Planning Process
8) MIDTERM EXAM
9) Identifying Retailing Purchasing Systems
10) Human Resources Management in Retailing
11) Contribution on Choosing the Pricing Method in Retailing Organizations
12) Consumer Purchasing Behavior and Retailing
13) Financial Strategy on Retailing Organizations
14) Customer Relationship Management

Sources

Course Notes / Textbooks: Perakende Yönetiminin Temelleri, Nobel Yayın, 3. Baskı,
Aydın, Kenan, 2010. ISBN:6051335131
Retailing Management, 8.Edition, Levy, Michael; Weitz, Barton A. 2012.
Perakende PazarlamaYönetimi
Yayıncı: Kendi Yayını 10
Ömer Baybars Tek ,Fatma Demirci Orel
2008 ISBN:9789944579100
References: Bulunmamaktadır. There is none.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 10 % 10
Presentation 1 % 10
Midterms 1 % 30
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 1 14
Midterms 1 10 10
Final 1 10 10
Total Workload 76

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Adequate knowledge in mathematics, science and electric-electronic engineering subjects; ability to use theoretical and applied information in these areas to model and solve engineering problems.
2) Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modeling methods for this purpose.
3) Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues, according to the nature of the design.)
4) Ability to devise, select, and use modern techniques and tools needed for electrical-electronic engineering practice; ability to employ information technologies effectively.
5) Ability to design and conduct experiments, gather data, analyze and interpret results for investigating engineering problems.
6) Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7) Ability to communicate effectively in English and Turkish (if he/she is a Turkish citizen), both orally and in writing.
8) Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
9) Awareness of professional and ethical responsibility.
10) Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development.
11) Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions.