PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
IST2014 | Retailing Management | Fall | 1 | 2 | 2 | 3 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor HACER HANDAN DEMİR |
Recommended Optional Program Components: | There is none for this lesson. |
Course Objectives: | To obtain basic information about retailing management. To form a relationship between retailing marketing and other functions of a business such as human resources, finance and purchasing. Discuss the marketing mix elements in terms of retailing sector. Analyzing special concepts of retailing sector such as location choice and store atmosphere. Teaching the internet retailing in terms of multi channel retailing. To emphasize on the close relationship between retailing and technology in terms of internet retailing, customer relations management and supply chain management. |
The students who have succeeded in this course; To understand the required efficient in strategies in retailing management. To understand how to benefit resources and technologies used in retailing management To understand the analysis of store location choices, pricing, sales and product Developing information about current retailing management subjects in strategic level To understand the retailing in terms of performing key activities and relations To give academical support to the points mention above by application retailing theory and research |
1-Introduction to The Retailing Management 2-Classifying and Different Types of Retailing Organizations 3-Identifying Features of Retailing Organizations 4-Obtaining Information about Store Designs of Retailing Organizations 5-Choosing Locations 6-Product Diversification and Planning Process 7-Product Diversification and Planning Process 8-Midterm 9-Identifying Retailing Purchasing Systems 10-Human Resources Management in Retailing 11-Contribution on Choosing the Pricing Method in Retailing Organizations 12-Consumer Purchasing Behavior and Retailing 13-Financial Strategy on Retailing Organizations 14-Customer Relationship Management |
Week | Subject | Related Preparation |
1) | Introduction to The Retailing Management | |
2) | Classifying and Different Types of Retailing Organizations | |
3) | Identifying Features of Retailing Organizations | |
4) | Obtaining Information about Store Designs of Retailing Organizations | |
5) | Choosing Locations | |
6) | Structuring Categorization Management | |
7) | Product Diversification and Planning Process | |
8) | MIDTERM EXAM | |
9) | Identifying Retailing Purchasing Systems | |
10) | Human Resources Management in Retailing | |
11) | Contribution on Choosing the Pricing Method in Retailing Organizations | |
12) | Consumer Purchasing Behavior and Retailing | |
13) | Financial Strategy on Retailing Organizations | |
14) | Customer Relationship Management |
Course Notes / Textbooks: | Perakende Yönetiminin Temelleri, Nobel Yayın, 3. Baskı, Aydın, Kenan, 2010. ISBN:6051335131 Retailing Management, 8.Edition, Levy, Michael; Weitz, Barton A. 2012. Perakende PazarlamaYönetimi Yayıncı: Kendi Yayını 10 Ömer Baybars Tek ,Fatma Demirci Orel 2008 ISBN:9789944579100 |
References: | Bulunmamaktadır. There is none. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 10 | % 10 |
Presentation | 1 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 1 | 14 |
Midterms | 1 | 10 | 10 |
Final | 1 | 10 | 10 |
Total Workload | 76 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |