SOCIOLOGY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
IST2014	Retailing Management	Fall	1	2	2	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor HACER HANDAN DEMİR
Recommended Optional Program Components:	There is none for this lesson.
Course Objectives:	To obtain basic information about retailing management. To form a relationship between retailing marketing and other functions of a business such as human resources, finance and purchasing. Discuss the marketing mix elements in terms of retailing sector. Analyzing special concepts of retailing sector such as location choice and store atmosphere. Teaching the internet retailing in terms of multi channel retailing. To emphasize on the close relationship between retailing and technology in terms of internet retailing, customer relations management and supply chain management.

Learning Outcomes

The students who have succeeded in this course;
To understand the required efficient in strategies in retailing management.
To understand how to benefit resources and technologies used in retailing management
To understand the analysis of store location choices, pricing, sales and product
Developing information about current retailing management subjects in strategic level
To understand the retailing in terms of performing key activities and relations
To give academical support to the points mention above by application retailing theory and research

Course Content

1-Introduction to The Retailing Management
2-Classifying and Different Types of Retailing Organizations
3-Identifying Features of Retailing Organizations
4-Obtaining Information about Store Designs of Retailing Organizations
5-Choosing Locations
6-Product Diversification and Planning Process
7-Product Diversification and Planning Process
8-Midterm
9-Identifying Retailing Purchasing Systems
10-Human Resources Management in Retailing
11-Contribution on Choosing the Pricing Method in Retailing Organizations
12-Consumer Purchasing Behavior and Retailing
13-Financial Strategy on Retailing Organizations
14-Customer Relationship Management

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to The Retailing Management
2)	Classifying and Different Types of Retailing Organizations
3)	Identifying Features of Retailing Organizations
4)	Obtaining Information about Store Designs of Retailing Organizations
5)	Choosing Locations
6)	Structuring Categorization Management
7)	Product Diversification and Planning Process
8)	MIDTERM EXAM
9)	Identifying Retailing Purchasing Systems
10)	Human Resources Management in Retailing
11)	Contribution on Choosing the Pricing Method in Retailing Organizations
12)	Consumer Purchasing Behavior and Retailing
13)	Financial Strategy on Retailing Organizations
14)	Customer Relationship Management

Sources

Course Notes / Textbooks:	Perakende Yönetiminin Temelleri, Nobel Yayın, 3. Baskı, Aydın, Kenan, 2010. ISBN:6051335131 Retailing Management, 8.Edition, Levy, Michael; Weitz, Barton A. 2012. Perakende PazarlamaYönetimi Yayıncı: Kendi Yayını 10 Ömer Baybars Tek ,Fatma Demirci Orel 2008 ISBN:9789944579100
References:	Bulunmamaktadır. There is none.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	10	% 10
Presentation	1	% 10
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	1	14
Midterms	1	10	10
Final	1	10	10
Total Workload			76

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To learn and compare major sociology perspectives, both classical and contemporary, and apply all of them to analysis of social conditions.
2)	To be able to identify the basic methodological approaches in building sociological and anthropological knowledge at local and global levels
3)	To be able to use theoretical and applied knowledge acquired in the fields of statistics in social sciences.
4)	To have a basic knowledge of other disciplines (including psychology, history, political science, communication studies and literature) that can contribute to sociology and to be able to make use of this knowledge in analyzing sociological processes
5)	To have a knowledge and practice of scientific and ethical principles in collecting, interpreting and publishing sociological data also develop ability how to share this data with experts and lay people, using effective communication skills
6)	To develop competence in analyzing and publishing sociological knowledge by using computer software for quantitative and qualitative analysis; and develop an attitute for learning new techniques in these fields.
7)	To identify and to have a knowledge of the theories related to urban and rural sociology and demography, and political sociology, sociology of gender, sociology of body, visual sociology, sociology of work, sociology of religion, sociology of knowledge and sociology of crime.
8)	To have knowledge of how sociology is positioned as a scientific discipline from a philosophical and historical perspective
9)	To have the awareness of social issues in Turkish society, to develop critical perspective in analysing these issues and to have a knowledge of the works of Turkish sociologists and to be able to transfer this knowledge
10)	To have the awareness of social issues and global societal processes and to apply sociological analysis to development and social responsibility projects
11)	To have the ability to define a research question, design a research project and complete a written report for various fields of sociology, either as an individual or as a team member.
12)	To be able to transfer the knowledge gained in the areas of sociology to the level of secondary school.