PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ARC3967 | Urban Design Theory | Fall | 2 | 0 | 2 | 4 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi NESLİHAN AYDIN YÖNET |
Course Lecturer(s): |
Dr. Öğr. Üyesi NESLİHAN AYDIN YÖNET |
Recommended Optional Program Components: | . |
Course Objectives: | The main objective of this course is to define contemporary urban design theory in an interdisciplinary framework that includes architecture, planning, and landscape design |
The students who have succeeded in this course; - Understanding of the diverse needs, values, behavioral norms, physical abilities, and social and spatial patterns that characterize different cultures and individuals. At the same time understanding the roles and responsibilities of urban designers and architects in it. - Understanding of the relationship between human behaviour, the natural environment, and the design of the built environment. - Ability to examine and comprehend the fundamental principles present in relevant precedents and to make choices regarding the incorporation of such principles into architecture and urban design projects. |
Urban Design Theory provides students with an introduction to theories, concepts, methods, and contemporary issues in urban design. Contemporary urban design is the process of collaboration between the architecture, planning, and landscape architecture professions. This collaboration is discussed by the important approaches and the selected examples. |
Week | Subject | Related Preparation |
1) | Introduction | . |
2) | What is Urban Design? | |
3) | Urban Evolution | |
4) | Planning Movements | |
5) | Urban Form, Urban Patterns, and Urban Morphology | |
6) | Public Space | |
7) | Sustainability | |
8) | Pandemic and City | |
9) | Midterm | |
10) | Student Presentations and Discussion | |
11) | Student Presentations and Discussion | |
12) | Student Presentations and Discussion | |
13) | Poster Critics of the Final Submission | |
14) | Evaluation / Final Discussion |
Course Notes / Textbooks: | . |
References: | • Lynch, K. (1960), The Image of The City, The MIT Press, Massachusetts, USA. • Alexander, C., Ishikawa, S., Silverstein, M., with Jacobson, M., Fiksdahl - King, I., Angel, S. (1977), A Pattern Language: Towns, Buildings, Construction. • Lynch, K. (1981), Good City Form, The MIT Press, Massachusetts, USA. • Broadbent, G. (1990) Emerging Concepts in Urban Space Design. • Jacobs, J. (1993), The Death and Life of Great American Cities. • Jacobs, A. B. (1996), Great Streets. • Blakely, E. J., Snyder, M. G. (1997), Fortress America: Gated Communities in the United States. • Lang, J. (2005), Urban Design: A typology of Procedures and Products. Illustrated with over 50 Case Studies. • Gehl, J., Cities for People, Island Press, 2010. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Presentation | 1 | % 25 |
Midterms | 1 | % 25 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 13 | 2 | 26 |
Study Hours Out of Class | 12 | 6 | 72 |
Presentations / Seminar | 2 | 2 | 4 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 106 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |