Week |
Subject |
Related Preparation |
1) |
Course introduction
Sea transport and the global economy
Introduction to assignment Research Report |
Chapter 1
Stopford, M. (2009) Maritime Economics, 3rd Edition, Routledge/Taylor and Francis, London. (ISBN: 978-0-415-27558-3, Paperback, 840 p.)
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2) |
Freight transportation |
Chapter 7-8, 17-18
Lumsden, K. R. L. (2007) Fundamentals of logistics, Compendium containing the chapters 1-2; 4; 7-8; 17-19, Division of Transportation and Logistics, Chalmers University of Technology. |
3) |
Sea air and pipeline transportation |
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4) |
Unit loads and intermodal transport |
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5) |
Ports and hinterland transport |
Chapter 19
Lumsden, K. R. L. (2007) Fundamentals of logistics, Compendium containing the chapters 1-2; 4; 7-8; 17-19, Division of Transportation and Logistics, Chalmers University of Technology. |
6) |
Transport of bulk and specialised cargoes |
Chapter 11-12
Stopford, M. (2009) Maritime Economics, 3rd Edition, Routledge/Taylor and Francis, London. (ISBN: 978-0-415-27558-3, Paperback, 840 p.) |
7) |
Manning and operations of vessels and fleets |
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10) |
Transport of general cargo - Liner shipping |
Chapter 13
Stopford, M. (2009) Maritime Economics, 3rd Edition, Routledge/Taylor and Francis, London. (ISBN: 978-0-415-27558-3, Paperback, 840 p.) |
12) |
Flexibility vs. specialisation in Europe short sea shipping
Hinterland transport of semi-trailers
Ships and shipbuilding |
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13) |
Flexibility vs. specialisation in Europe short sea shipping
Hinterland transport of semi-trailers
Ships and shipbuilding |
Chapter 14-15
Stopford, M. (2009) Maritime Economics, 3rd Edition, Routledge/Taylor and Francis, London. (ISBN: 978-0-415-27558-3, Paperback, 840 p.) |
14) |
Sustainable maritime transport |
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Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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