| COMMUNICATION DESIGN | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| VCD2116 | Motion Graphics | Spring | 2 | 2 | 3 | 8 |
| Language of instruction: | English |
| Type of course: | Must Course |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi İPEK TORUN |
| Course Lecturer(s): |
Dr. Öğr. Üyesi GÜVEN ÇATAK Dr. Öğr. Üyesi İPEK TORUN |
| Recommended Optional Program Components: | VCD2131 Moving Image |
| Course Objectives: | Main objective of the course is to introduce live-action video and use of it with different contemporary purposes. Students start with cutting a trailer to practice non-linear editing and understand the ways of Hollywood. They continue with experimental film making by shooting a series of video clips in order to express a concept or an emotion through narrative and cinematography. Designing a main title sequence as a final project will help students to combine their video editing and graphic design experience into a commercial time-based project. Regarding those projects, students will experience various concepts and practices of filmic motion. |
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The students who have succeeded in this course; 1) Define the concepts and methods of editing through cinema history. 2) Recognize Hollywood style editing and film language. 3) Study necessary editing and motion graphics software skills in order to realize design ideas into final products. 4) Study necessary shooting and lighting skills in order to realize story ideas into short films. 5) Recognize video as a medium of expression. 6) Execute time-based design projects based on concepts and narratives. 7) Identify the current trends of video influenced by cinema. 8) Develop personal film language by experimenting cinematography. 9) Define the culture of experimental filmmaking and motion graphics through the history of opening credits. 10) Recognize typography and live-action relation by designing main titles. 11) Manage time and process for a commercial video project. |
| The course is structured in three parts. First part focuses on Hollywood trends and MTV style editing. Students choose a feature length movie to re-edit, re-mix or re-make a trailer and a teaser out of it. Besides non-linear editing, forming a narrative with filmic restrictions is also practiced through this project. Building up tension and drama is discussed and managed with the tools of editing. Second part will concentrate on experimental film making. Setting an atmosphere to express an emotion is practiced through live-action video and ways of cinematography. Students shoot short clips based on a concept or a narrative of their own. Relating music and sound with the footage plays also an important role for the project. The third part combines video and graphic through designing a main title sequence for a film or series. Taken seriously as a kind of early senior project, stages of a commercial time-based project is discussed and executed. Experimental and artistic values of main titles is also emphasized during the process. |
| Week | Subject | Related Preparation |
| 1) | 1. Introduction to course: review of the syllabus Screening: Cutting Edge Discussing editing process through cinema history | |
| 2) | 2. CUT / promoting a film P1.Making a Trailer & Teaser crash course Adobe Premiere | |
| 3) | 3. Working on Project1 building tension/drama through editing first cuts / getting feedbacks | |
| 4) | 4. Working on Project1 building tension/drama through music & sound draft cuts / getting feedbacks | |
| 5) | 5. Working on Project1: final cuts building tension/drama through titles & effects final cuts / getting feedbacks | |
| 6) | 6. CAMERA / framing motion P2.Senses of Film crash course DSLRs | |
| 7) | 7. Working on Project2 building up a concept/narrative through space & time first cuts / getting feedbacks | |
| 8) | 8. Working on Project2 synchronizing music with rhythm and atmosphere draft cuts / getting feedbacks | |
| 9) | 9. Working on Project2 experimenting video effects to express feelings final cuts / getting feedbacks | |
| 10) | 10. CREATE / prelude to a film P3.Designing Main Titles crash course Adobe After Effects | |
| 11) | 11. Working on Project3 making style sheets / concept-boards | |
| 12) | 12. Working on Project3 making story-boards / style frames | |
| 13) | 13. Working on Project3 test shots / design sketches / rough cuts | |
| 14) | 14. Working on Project3 final cuts / music & sound / retouches |
| Course Notes / Textbooks: | Motion Graphic Design: Applied History and Aesthetics |
| References: | - Film Form & Film Sense - In the Blink of an Eye - Film, Form & Culture - Motion Design: Moving Graphics for TV, Music Video, - Master Shots & Film Editing - Creative Motion Graphic Titling for Film, Video & Web - From Still to Motion |
| Semester Requirements | Number of Activities | Level of Contribution |
| Application | 5 | % 60 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 56 |
| Application | 5 | 20 |
| Study Hours Out of Class | 14 | 112 |
| Final | 1 | 4 |
| Total Workload | 192 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Create design oriented application for the visual communication design field. | 5 |
| 2) | Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field. | 5 |
| 3) | Qualify in design directing through analysis and design processes. | 4 |
| 4) | Display creative thinking, approach and production process skills. | 5 |
| 5) | Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually. | 5 |
| 6) | Identify complementary design solutions in the visual field in order to solve communication problems. | 4 |
| 7) | Perform necessary operational skills in order to finalize products in the visual communication design field. | 5 |
| 8) | Evaluate recent design trends and the evolving aesthetic perspectives. | 5 |
| 9) | Use recent design softwares that coincide with the developing information technologies and communication channels. | 5 |
| 10) | Interpret theoretical, historical and intellectual roots of the visual communication design field. | 4 |
| 11) | Perform necessary time management in order to complete a visual communication design project. | 4 |
| 12) | Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project. | 3 |
| 13) | Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work. | 5 |
| 14) | Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. | 4 |