| GASTRONOMY (TURKISH) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PRL4545 | Public Relations and Visuality | Spring | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Instructor SİNEM İNCE |
| Course Lecturer(s): |
Instructor SİNEM İNCE |
| Recommended Optional Program Components: | None |
| Course Objectives: | In this course the students will get familiar with the concepts of visual production and communication tools. They will learn how video productions and other visual communication media are used in public relations; also they will practice in the field while learning how to use the communication tools. They will gain knowledge about visual arts and productions in the following areas of work in public relations: corporate public relations, broadcast, news releases. |
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The students who have succeeded in this course; Students will be able to analyse public relations target publics and relation between research skills and visual communication tools. Students will be able to design a new visual world which works with research results. Students will be able to learn relationship between imagination and script writing. Students will be able begin creative copywriting studies for visual communications with using words and visuality passages combine to visual signs. Students will be able to define emotions and design the production. Students will be able to begin to use technical equipment for the coordination of motor-skills. Students will be able to analyse how sight, sound and motion calls emotions, while learning the relationship between words and signs. Students will be able to use camera, editing programmes and other visual media tools. Students will be able to put the implementation steps of a visual production and create a strategy of visuality. |
| In this course, students will learn about the topics of visual productions, writing storyboards, camera, graphics, lighting, voice, music, trailers, corporate education films, video productions in media relations and news releases. |
| Week | Subject | Related Preparation |
| 1) | What is your target in visual productions? How can you find information? | |
| 2) | Writing, storyboard and first step to production | |
| 3) | Visual Production Overview Camera-graphics | |
| 4) | Visual Production Overview Lighting-Voice-Music | |
| 5) | Visual Production Overview Last Part - Editing | |
| 6) | How does Visual Production Process Work in PR? | |
| 7) | How Visual Productions works with PR? Image films with examples | |
| 8) | What is trailer? How can you product trailers? With examples | |
| 9) | How can you product corporate education films for companies? | |
| 10) | Public Relations in TV Programs - How to use visual PR activites in Tv Programs | |
| 11) | Video Productions and Media Relations | |
| 12) | Video News Releases | |
| 13) | Video News Releases with examples | |
| 14) | Review For The Final Exam |
| Course Notes / Textbooks: | Visual Communication: Images with Messages Paul Martin Lester 2013 |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Application | 3 | % 10 |
| Homework Assignments | 2 | % 10 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 13 | 39 |
| Study Hours Out of Class | 13 | 39 |
| Presentations / Seminar | 2 | 6 |
| Project | 7 | 41 |
| Homework Assignments | 1 | 3 |
| Midterms | 1 | 3 |
| Final | 1 | 3 |
| Total Workload | 134 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | - Possess advanced level theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resources. | |
| 2) | Use of advanced theoretical and practical knowledge within the field. -Interpret and evaluate data, define and analyze problems, develop solutions based on research and proofs by using acquired advanced knowledge and skills within the field. | |
| 3) | Inform people and institutions, transfer ideas and solution proposals to problems in written and orally on issues in the field. - Share the ideas and solution proposals to problems on issues in the field with professionals and non-professionals by the support of qualitative and quantitative data. -Organize and implement project and activities for social environment with a sense of social responsibility. -Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio B1 General Level. -Use informatics and communication technologies with at least a minimum level of European Computer Driving License Advanced Level software knowledge. | |
| 4) | Evaluate the knowledge and skills acquired at an advanced level in the field with a critical approach. -Determine learning needs and direct the learning. -Develop positive attitude towards lifelong learning. | |
| 5) | Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field. - Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security. | |
| 6) | Conduct studies at an advanced level in the field independently. - Take responsibility both as a team member and individually in order to solve unexpected complex problems faced within the implementations in the field. - Planning and managing activities towards the development of subordinates in the framework of a project |