OPERATING ROOM SERVICES (TURKISH)
Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
PRL4545 Public Relations and Visuality Spring 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Associate (Short Cycle)
Mode of Delivery: Face to face
Course Coordinator : Instructor SİNEM İNCE
Course Lecturer(s): Instructor SİNEM İNCE
Recommended Optional Program Components: None
Course Objectives: In this course the students will get familiar with the concepts of visual production and communication tools. They will learn how video productions and other visual communication media are used in public relations; also they will practice in the field while learning how to use the communication tools. They will gain knowledge about visual arts and productions in the following areas of work in public relations: corporate public relations, broadcast, news releases.

Learning Outcomes

The students who have succeeded in this course;
Students will be able to analyse public relations target publics and relation between research skills and visual communication tools.
Students will be able to design a new visual world which works with research results.
Students will be able to learn relationship between imagination and script writing.
Students will be able begin creative copywriting studies for visual communications with using words and visuality passages combine to visual signs.
Students will be able to define emotions and design the production.
Students will be able to begin to use technical equipment for the coordination of motor-skills.
Students will be able to analyse how sight, sound and motion calls emotions, while learning the relationship between words and signs.
Students will be able to use camera, editing programmes and other visual media tools.
Students will be able to put the implementation steps of a visual production and create a strategy of visuality.

Course Content

In this course, students will learn about the topics of visual productions, writing storyboards, camera, graphics, lighting, voice, music, trailers, corporate education films, video productions in media relations and news releases.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) What is your target in visual productions? How can you find information?
2) Writing, storyboard and first step to production
3) Visual Production Overview Camera-graphics
4) Visual Production Overview Lighting-Voice-Music
5) Visual Production Overview Last Part - Editing
6) How does Visual Production Process Work in PR?
7) How Visual Productions works with PR? Image films with examples
8) What is trailer? How can you product trailers? With examples
9) How can you product corporate education films for companies?
10) Public Relations in TV Programs - How to use visual PR activites in Tv Programs
11) Video Productions and Media Relations
12) Video News Releases
13) Video News Releases with examples
14) Review For The Final Exam

Sources

Course Notes / Textbooks: Visual Communication: Images with Messages Paul Martin Lester 2013
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Application 3 % 10
Homework Assignments 2 % 10
Midterms 1 % 30
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 13 39
Study Hours Out of Class 13 39
Presentations / Seminar 2 6
Project 7 41
Homework Assignments 1 3
Midterms 1 3
Final 1 3
Total Workload 134

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) The use of theoretical knowledge in practice
2) Effective use the terminology of the field
3) Behave according to basic professional legislation related the field
4) Use information and communication technology, express professional knowledge through written and verbal/non-verbal communication
5) Express the social, scientific, cultural and ethical values of professional
6) Behave according to quality management and processes and participate in these processes
7) Develop themselves personally and professionally updating knowledge, skills and competencies of the field with lifelong learning awareness
8) Use basic level knowledge and skills related the field, interpret and evaluate the data, identify potential problems and solve them
9) Implement techniques according to developing technology and use new tools and devices
10) The ability to prepare the operating room for surgery
11) The ability to admit the patient into the operating room and to provide assistance for post - operational transport
12) The ability to have theoretical and practical knowledge related to the field at a basic level