LAW | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PRL4545 | Public Relations and Visuality | Fall | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor SİNEM İNCE |
Course Lecturer(s): |
Instructor SİNEM İNCE |
Recommended Optional Program Components: | None |
Course Objectives: | In this course the students will get familiar with the concepts of visual production and communication tools. They will learn how video productions and other visual communication media are used in public relations; also they will practice in the field while learning how to use the communication tools. They will gain knowledge about visual arts and productions in the following areas of work in public relations: corporate public relations, broadcast, news releases. |
The students who have succeeded in this course; Students will be able to analyse public relations target publics and relation between research skills and visual communication tools. Students will be able to design a new visual world which works with research results. Students will be able to learn relationship between imagination and script writing. Students will be able begin creative copywriting studies for visual communications with using words and visuality passages combine to visual signs. Students will be able to define emotions and design the production. Students will be able to begin to use technical equipment for the coordination of motor-skills. Students will be able to analyse how sight, sound and motion calls emotions, while learning the relationship between words and signs. Students will be able to use camera, editing programmes and other visual media tools. Students will be able to put the implementation steps of a visual production and create a strategy of visuality. |
In this course, students will learn about the topics of visual productions, writing storyboards, camera, graphics, lighting, voice, music, trailers, corporate education films, video productions in media relations and news releases. |
Week | Subject | Related Preparation |
1) | What is your target in visual productions? How can you find information? | |
2) | Writing, storyboard and first step to production | |
3) | Visual Production Overview Camera-graphics | |
4) | Visual Production Overview Lighting-Voice-Music | |
5) | Visual Production Overview Last Part - Editing | |
6) | How does Visual Production Process Work in PR? | |
7) | How Visual Productions works with PR? Image films with examples | |
8) | What is trailer? How can you product trailers? With examples | |
9) | How can you product corporate education films for companies? | |
10) | Public Relations in TV Programs - How to use visual PR activites in Tv Programs | |
11) | Video Productions and Media Relations | |
12) | Video News Releases | |
13) | Video News Releases with examples | |
14) | Review For The Final Exam |
Course Notes / Textbooks: | Visual Communication: Images with Messages Paul Martin Lester 2013 |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Application | 3 | % 10 |
Homework Assignments | 2 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 13 | 39 |
Study Hours Out of Class | 13 | 39 |
Presentations / Seminar | 2 | 6 |
Project | 7 | 41 |
Homework Assignments | 1 | 3 |
Midterms | 1 | 3 |
Final | 1 | 3 |
Total Workload | 134 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | List the relations between concepts and institutions related to various legal disciplines and this concepts and institutions. | |
2) | Have the knowledge of legal methodology and methods of comment. | |
3) | Comment the modern legal gains with the historical knowledge. | |
4) | Have the knowledge of philosophical currents of thought which are the bases of legal rules. | |
5) | Have the knowledge of legal regulations, judicial decisions and the scientific evaluations related to them. | |
6) | Resolve the juridical disagreements in light of legal acts, juridical decisions and doctrine. | |
7) | Use at least one foreign language as scientific language. | |
8) | Have the knowledge of the political and juridical foundation of the state. | |
9) | Have the knowledge of the historical development of the rights of individuals and societies and of the basic documents which are accepted throughout this development. | |
10) | Have the ability to resolve the disagreements which can violate the social order in national or international level. | |
11) | Have the ability to prevent the juridical disagreements between individuals. | |
12) | Have the knowledge of international and comparative law systems. | |
13) | Have the knowledge of the construction and the conduct of the national and international commercial relations. | |
14) | Use Turkish in an efficient way both verbal and written. | |
15) | Have the professional and ethical responsibility. | |
16) | Have the knowledge on the European Union’s legislation and institutions. | |
17) | Have the knowledge on juridical regulations and applications related to economical and financial mechanisms. | |
18) | Have the knowledge of the operation of the national and the international judicial bodies. |