MANAGEMENT ENGINEERING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PRL4545 | Public Relations and Visuality | Fall | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor SİNEM İNCE |
Course Lecturer(s): |
Instructor SİNEM İNCE |
Recommended Optional Program Components: | None |
Course Objectives: | In this course the students will get familiar with the concepts of visual production and communication tools. They will learn how video productions and other visual communication media are used in public relations; also they will practice in the field while learning how to use the communication tools. They will gain knowledge about visual arts and productions in the following areas of work in public relations: corporate public relations, broadcast, news releases. |
The students who have succeeded in this course; Students will be able to analyse public relations target publics and relation between research skills and visual communication tools. Students will be able to design a new visual world which works with research results. Students will be able to learn relationship between imagination and script writing. Students will be able begin creative copywriting studies for visual communications with using words and visuality passages combine to visual signs. Students will be able to define emotions and design the production. Students will be able to begin to use technical equipment for the coordination of motor-skills. Students will be able to analyse how sight, sound and motion calls emotions, while learning the relationship between words and signs. Students will be able to use camera, editing programmes and other visual media tools. Students will be able to put the implementation steps of a visual production and create a strategy of visuality. |
In this course, students will learn about the topics of visual productions, writing storyboards, camera, graphics, lighting, voice, music, trailers, corporate education films, video productions in media relations and news releases. |
Week | Subject | Related Preparation |
1) | What is your target in visual productions? How can you find information? | |
2) | Writing, storyboard and first step to production | |
3) | Visual Production Overview Camera-graphics | |
4) | Visual Production Overview Lighting-Voice-Music | |
5) | Visual Production Overview Last Part - Editing | |
6) | How does Visual Production Process Work in PR? | |
7) | How Visual Productions works with PR? Image films with examples | |
8) | What is trailer? How can you product trailers? With examples | |
9) | How can you product corporate education films for companies? | |
10) | Public Relations in TV Programs - How to use visual PR activites in Tv Programs | |
11) | Video Productions and Media Relations | |
12) | Video News Releases | |
13) | Video News Releases with examples | |
14) | Review For The Final Exam |
Course Notes / Textbooks: | Visual Communication: Images with Messages Paul Martin Lester 2013 |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Application | 3 | % 10 |
Homework Assignments | 2 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 13 | 39 |
Study Hours Out of Class | 13 | 39 |
Presentations / Seminar | 2 | 6 |
Project | 7 | 41 |
Homework Assignments | 1 | 3 |
Midterms | 1 | 3 |
Final | 1 | 3 |
Total Workload | 134 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Build up a body of knowledge in mathematics, science and engineering subjects; use theoretical and applied information in these areas to model and solve engineering problems. | |
2) | identify, formulate, and solve complex engineering problems; select and apply proper analysis and modeling methods for this purpose. | |
3) | Design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues, according to the nature of the design.) | |
4) | Devise, select, and use modern techniques and tools needed for engineering management practice; employ information technologies effectively. | |
5) | Design and conduct experiments, collect data, analyze and interpret results for investigating engineering management problems. | |
6) | Cooperate efficiently in intra-disciplinary and multi-disciplinary teams; and show self-reliance when working independently. | |
7) | Demonstrate effective communication skills in both oral and written English and Turkish. | |
8) | Recognize the need for lifelong learning; show ability to access information, to follow developments in science and technology, and to continuously educate him/herself. | |
9) | Develop an awareness of professional and ethical responsibility. | |
10) | Know business life practices such as project management, risk management, and change management; develop an awareness of entrepreneurship, innovation, and sustainable development. | |
11) | Know contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; recognize the legal consequences of engineering solutions. | |
12) | Develop effective and efficient managerial skills. |