BIOMEDICAL ENGINEERING
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
PRL4545 Public Relations and Visuality Spring 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Instructor SİNEM İNCE
Course Lecturer(s): Instructor SİNEM İNCE
Recommended Optional Program Components: None
Course Objectives: In this course the students will get familiar with the concepts of visual production and communication tools. They will learn how video productions and other visual communication media are used in public relations; also they will practice in the field while learning how to use the communication tools. They will gain knowledge about visual arts and productions in the following areas of work in public relations: corporate public relations, broadcast, news releases.

Learning Outcomes

The students who have succeeded in this course;
Students will be able to analyse public relations target publics and relation between research skills and visual communication tools.
Students will be able to design a new visual world which works with research results.
Students will be able to learn relationship between imagination and script writing.
Students will be able begin creative copywriting studies for visual communications with using words and visuality passages combine to visual signs.
Students will be able to define emotions and design the production.
Students will be able to begin to use technical equipment for the coordination of motor-skills.
Students will be able to analyse how sight, sound and motion calls emotions, while learning the relationship between words and signs.
Students will be able to use camera, editing programmes and other visual media tools.
Students will be able to put the implementation steps of a visual production and create a strategy of visuality.

Course Content

In this course, students will learn about the topics of visual productions, writing storyboards, camera, graphics, lighting, voice, music, trailers, corporate education films, video productions in media relations and news releases.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) What is your target in visual productions? How can you find information?
2) Writing, storyboard and first step to production
3) Visual Production Overview Camera-graphics
4) Visual Production Overview Lighting-Voice-Music
5) Visual Production Overview Last Part - Editing
6) How does Visual Production Process Work in PR?
7) How Visual Productions works with PR? Image films with examples
8) What is trailer? How can you product trailers? With examples
9) How can you product corporate education films for companies?
10) Public Relations in TV Programs - How to use visual PR activites in Tv Programs
11) Video Productions and Media Relations
12) Video News Releases
13) Video News Releases with examples
14) Review For The Final Exam

Sources

Course Notes / Textbooks: Visual Communication: Images with Messages Paul Martin Lester 2013
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Application 3 % 10
Homework Assignments 2 % 10
Midterms 1 % 30
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 13 39
Study Hours Out of Class 13 39
Presentations / Seminar 2 6
Project 7 41
Homework Assignments 1 3
Midterms 1 3
Final 1 3
Total Workload 134

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Adequate knowledge of subjects specific to mathematics (analysis, linear, algebra, differential equations, statistics), science (physics, chemistry, biology) and related engineering discipline, and the ability to use theoretical and applied knowledge in these fields in complex engineering problems.
2) Identify, formulate, and solve complex Biomedical Engineering problems; select and apply proper modeling and analysis methods for this purpose
3) Design complex Biomedical systems, processes, devices or products under realistic constraints and conditions, in such a way as to meet the desired result; apply modern design methods for this purpose.
4) Devise, select, and use modern techniques and tools needed for solving complex problems in Biomedical Engineering practice; employ information technologies effectively.
5) Design and conduct numerical or physical experiments, collect data, analyze and interpret results for investigating the complex problems specific to Biomedical Engineering.
6) Cooperate efficiently in intra-disciplinary and multi-disciplinary teams; and show self-reliance when working on Biomedical Engineering-related problems.
7) Ability to communicate effectively in Turkish, oral and written, to have gained the level of English language knowledge (European Language Portfolio B1 general level) to follow the innovations in the field of Biomedical Engineering; gain the ability to write and understand written reports effectively, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
8) Recognize the need for life-long learning; show ability to access information, to follow developments in science and technology, and to continuously educate oneself.
9) Having knowledge for the importance of acting in accordance with the ethical principles of biomedical engineering and the awareness of professional responsibility and ethical responsibility and the standards used in biomedical engineering applications
10) Learn about business life practices such as project management, risk management, and change management; develop an awareness of entrepreneurship, innovation, and sustainable development.
11) Acquire knowledge about the effects of practices of Biomedical Engineering on health, environment, security in universal and social scope, and the contemporary problems of Biomedical Engineering; is aware of the legal consequences of Mechatronics engineering solutions.