ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0514	Ottoman Cultural History	Fall Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. BURCU ALARSLAN ULUDAŞ
Course Lecturer(s):	Prof. Dr. NEJDET ÖZTÜRK
Recommended Optional Program Components:	None
Course Objectives:

Learning Outcomes

The students who have succeeded in this course;

Course Content

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)
2)
3)
4)
5)
6)
7)
8)
9)
10)
11)
12)
13)
14)

Sources

Course Notes / Textbooks:

Hans Dernschwam, İstanbul ve Anadolu’ya Seyahat Günlüğü, çev. Yaşar Önen, Mersin 1992.
Joseph de Tournefort, Tournefort Seyahatnamesi, I, ed. Stefanos Yerasimos, İstanbul 2005.
M. Fuad Köprülü, Osmanlı İmparatorluğu’nun Kuruluşu, 2. baskı Ankara 1972.
Metin And, Osmanlı Şenliklerinde Türk Sanatları, Ankara 1982.
Necdet Öztürk, 14-15. Asır Osmanlı Kültür Tarihi, Devlet Düzeni-Sosyal Hayat, İstanbul 2014.

References:

Osmanlı’da Adalet ve Hoşgörü Kavramları”, Boztepe, sayı 1 (Sakarya/Ekim-2002), s. 7-8;
Osmanlı Devleti’nin Kuruluşunda Etkili Olan Maddî ve Manevî Dinamikler”, Boztepe, sayı 2 (Ocak-2003), s. 7-8.
“Osmanlılarda Hukuk Sistemi ve Uygulanışı”, Süleyman Demirel Üniversitesi Fen-Edebiyat Fakültesi Sosyal Bilimler Dergisi, sayı 4 (1999), s. 43-53.
Osmanlılarda Hapis Olayları (1300-1512)-Türkçe Kroniklere Göre -”, Hapishane Kitabı, edl. Emine Gürsoy Naskali-Hilal Oytun Altun, İstanbul 2005, s. 101-129.
“Fatih Sultan Mehmed’in Çok Tartışılan Kararı: Kardeş Katli Meselesi”, Boztepe, sayı 3, Nisan 2003, s. 5-6.
“Osmanlı Devleti’nde Bazı Kamu Görevlilerinin Hapisle Cezalandırılmalarına İlişkin İlk Bilgiler (1300-1453)”, Sosyal Siyaset Konferansları, Prof. Dr. Turan Yazgan’a Armağan Özel Sayısı, İ.Ü. İktisat Fakültesi yayını, İstanbul 2005, 899-909.
“Osmanlıda İdamlar (1299-1500)”, İğdiş, Sünnet, Bedene Şiddet Kitabı, edl. Emine Gürsoy Naskali-Aylin Koç, İstanbul 2009, s. 5-22.
“Alp-erenlerden Anadolu ve Rumeli Gazilerine”, Türk Dünyası Tarih Dergisi (TDTD), sayı 194 (Şubat-2003), s. 58-59.
“Osmanlı İlim ve Kültür Hayatındaki Önemli Gelişmeler (1421-1512)”, Türk Kültürü İncelemeleri Dergisi (TKİD), II (2000), 49-70.
“Fatih Sultan Mehmed Devri İlim ve Kültür Hayatına Genel Bir Bakış”, TDTD, sayı 210 (Haziran-2004), 36-43.
İmparatorluk Tarihinin Kalemli Muhafızları Osmanlı Tarihçileri Ahmedî’den Ahmed Refik’e-, Bilge Kültür Sanat, İstanbul 2015, 357 s. + Ekler (Osmanlı Türkçesi Örnek Metinleri: s. 361-448).
Robert Mantran, 17. Yüzyılın İkinci Yarısında İstanbul, I, çev. Mehmet Ali Kılıçbay-Enver Özcan, Ankara 1990.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3