| OPTICIANRY (TURKISH) | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP1615 | Perception Management | Spring | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | Turkish |
| Type of course: | GE-Elective |
| Course Level: | Associate (Short Cycle) |
| Mode of Delivery: | E-Learning |
| Course Coordinator : | Assist. Prof. NESLİHAN UYSAL |
| Recommended Optional Program Components: | None |
| Course Objectives: | Perception management is encountered in many areas of the business world today, but it is especially important for institutions. The goal of this course is to introduce perception management and its elements. |
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The students who have succeeded in this course; At the end of the course, you will be able to: 1.Gain insight on perception and cognition and action 2.Perception management and attitude change 3.Be able to discuss communication topics referencing psychological and sociological concepts regarding perception 4.Define persuasion and public relations, publicity and propaganda 5.Understand the public and analyze the audience 6 Analyze the relationship between perception management and media. 7.Define organizational perception management |
| In the course; perception, action, persuasion definitions will be made, the relationship between image and perception, perception in communication, the basic rules of perception management, organizational management definition, organizational perception management, crisis and organizational perception management topics will be discussed. Teaching methods and techniques used in the course are: lecture, group work, sample examination, problem solving, discussion, observation and use of digital resources. |
| Week | Subject | Related Preparation |
| 1) | What is perception George Gerbner Model of Communication | |
| 2) | The variety of senses Perception and cognition | |
| 3) | Perception and action Persuasion | |
| 4) | Stakeholders Target audience Communication types | |
| 5) | Image and perception Relationship and communications | |
| 6) | Slogan and message 3P Propaganda,Public Relations, Publicity | |
| 7) | Fundamental rules of perception management | |
| 8) | Midterm Week | |
| 9) | Defining organizational management | |
| 10) | Dimensions of Organizational Perception Management | |
| 11) | Components of Organizational Perception Management | |
| 12) | Organizational Perception Management Following Crisis Events | |
| 13) | Organizational Perception Management During Evolving Controversies | |
| 14) | Review for the final |
| Course Notes / Textbooks: | It will be given by the lecturer |
| References: | 1.Perception Management How to Manage Communication in Turkey, Ali Saydam, Remzi Kitabevi, 2013 2.Organisational Perception Management, Kimberly D. Elsbach, VitalSource Bookshelf, Taylor & Francis, 2014. 3.Perception: The Basics. Bence Nanay. Available from : Vital Source Bookshelf, Taylor & Francis, 2024. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 2 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Study Hours Out of Class | 13 | 4 | 52 |
| Homework Assignments | 2 | 15 | 30 |
| Midterms | 1 | 2 | 2 |
| Final | 1 | 2 | 2 |
| Total Workload | 125 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To be able to evaluate and apply the knowledge gained from theoretical and practical courses related to the field professionally | 1 |
| 2) | To be able to use terminology specific to the health field effectively | 1 |
| 3) | To know the legislation regarding his/her duties, rights and responsibilities and to act in accordance with professional ethical rules | 1 |
| 4) | To be able to use information and communication technologies on issues related to his/her field and effectively convey his/her professional knowledge through written, verbal and non-verbal communication | 1 |
| 5) | To be able to follow information in his/her field using a foreign language at a basic level | 1 |
| 6) | To be able to apply changing techniques and use new tools and devices depending on developing technology | 1 |
| 7) | To be able to update his/her knowledge, skills and competencies related to his/her field with the awareness of lifelong learning and improve himself/herself personally and professionally | 1 |
| 8) | To have knowledge of basic vision devices such as glasses, contact lenses and low vision devices (telescopic products, etc.) | 1 |
| 9) | To be able to select, sell and prepare basic vision devices according to the prescription and ensure their adaptation to the user | 1 |
| 10) | To be able to measure the diopter of prescription glasses and contact lenses and make the necessary adjustments for their fitting | 1 |