| OPTICIANRY (TURKISH) | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP1614 | Social Media Management | Fall | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | Turkish |
| Type of course: | GE-Elective |
| Course Level: | Associate (Short Cycle) |
| Mode of Delivery: | E-Learning |
| Course Coordinator : | Assist. Prof. BURCU ALARSLAN ULUDAŞ |
| Course Objectives: | The goal of this course is to make students understand the social media and its importance for PR. In addition, this course aims to provide insights about content creation and management in digital media. |
|
The students who have succeeded in this course; The students who have succeeded in this course will be able to: 1- Define the new world which we live in 2- Discuss the relations between politics, social media and Web 2.0 3- Identify and analyze the new rules of communication 4- Comprehend the important relationship between the social media tools the student use everyday and public relations practices. 5- Define and use new tools of public relations 6- Understand the importance and power of PR 2.0 and digital communication in terms of digital crisis communication. 7- Apply the digital communication tactics to their public relations campaigns |
| This course is designed to help students understand a variety of web 2.0 technologies including blogs, RSS, wikis, social bookmarking tools, audio and video podcasts. |
| Week | Subject | Related Preparation |
| 1) | Introduction | |
| 2) | New media vs. Social media | |
| 3) | Social community and Social networks | |
| 4) | Public relations in an online world: New rules | |
| 5) | Public relations in an online world: New rules | |
| 6) | Creating content for social media | |
| 7) | Social media content management | |
| 8) | Midterm Week | |
| 9) | The legal side of social media | |
| 10) | Online media relations Ön | |
| 11) | Digital campaigns throughout the world | |
| 12) | Digital campaigns in Turkey | |
| 13) | Crises and crisis management in online environments | |
| 14) | Discussion |
| Course Notes / Textbooks: | |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Study Hours Out of Class | 13 | 5 | 65 |
| Homework Assignments | 1 | 10 | 10 |
| Midterms | 1 | 2 | 2 |
| Final | 1 | 2 | 2 |
| Total Workload | 118 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To be able to evaluate and apply the knowledge gained from theoretical and practical courses related to the field professionally | 1 |
| 2) | To be able to use terminology specific to the health field effectively | 1 |
| 3) | To know the legislation regarding his/her duties, rights and responsibilities and to act in accordance with professional ethical rules | 1 |
| 4) | To be able to use information and communication technologies on issues related to his/her field and effectively convey his/her professional knowledge through written, verbal and non-verbal communication | 1 |
| 5) | To be able to follow information in his/her field using a foreign language at a basic level | 1 |
| 6) | To be able to apply changing techniques and use new tools and devices depending on developing technology | 1 |
| 7) | To be able to update his/her knowledge, skills and competencies related to his/her field with the awareness of lifelong learning and improve himself/herself personally and professionally | 1 |
| 8) | To have knowledge of basic vision devices such as glasses, contact lenses and low vision devices (telescopic products, etc.) | 1 |
| 9) | To be able to select, sell and prepare basic vision devices according to the prescription and ensure their adaptation to the user | 1 |
| 10) | To be able to measure the diopter of prescription glasses and contact lenses and make the necessary adjustments for their fitting | 1 |