OPTICIANRY (TURKISH)
Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP1613 Elections and Campaign Management Fall 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: Turkish
Type of course: GE-Elective
Course Level: Associate (Short Cycle)
Mode of Delivery: E-Learning
Course Coordinator : Assist. Prof. SİNEM ERAY
Course Lecturer(s): Assist. Prof. SİNEM ERAY
Recommended Optional Program Components: None
Course Objectives: Our students will be more interested in national issues, learn the importance of being an informed voter, and see the intense impact of communication/advertising on persuasion. Political communication campaign consultancy also stands out as a new career field for our students. This course will create awareness and enable our students to focus on this field. This course is designed to explain and discuss political behavior during the election process, strategies used in political campaigns, and the management of these campaigns.

Learning Outcomes

The students who have succeeded in this course;
Students will be familiar with major political ideologies and ideas.
Students will be familiar with the basic concepts and theories in political communication.
Students will be familiar with the basic components of a political communication campaign.
Students will design a political communication campaign in a team effort.
Understand theories on voter behavior.
Discuss the psychosocial factors underlying political participation and partisanship.
Apply methodologies learned for political research.
Determine and discuss how persuasion methods are used in election campaigns.
Design and manage a political campaign.

Course Content

The Elections and Campaign Management course aims to cover election processes and campaign management in detail. The first part focuses on basic concepts and political ideologies. In this context, the historical development of election systems, the theoretical foundations of campaign strategies and the ideological factors that are effective in these processes are discussed. Students will gain the ability to analyze the effects of these concepts on election processes.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to GEP1613 Course
2) Basic Concepts / Political Ideologies
3) Electoral Systems / Party Systems
4) Voter Participation Levels and Behavior Patterns
5) Political Communication and Propaganda
6) Campaign Songs and Posters of Political Parties in Turkey (1950 -1970)
7) Campaign Songs and Posters of Political Parties in Turkey (1970 -1990)
8) Midterm Exam
9) Campaign Songs and Posters of Political Parties in Turkey (1990-2002)
10) Campaign Songs and Posters of Political Parties in Turkey (2002-2024)
11) Student Presentations
12) Student Presentations
13) Student Presentations
14) Student Presentations

Sources

Course Notes / Textbooks: Siyasal İletişim, Prof. Dr. Aysel Aziz – Nobel Yayınları
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Presentation 1 % 20
Midterms 1 % 20
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 5 70
Presentations / Seminar 1 3 3
Midterms 1 3 3
Final 1 3 3
Total Workload 121

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to evaluate and apply the knowledge gained from theoretical and practical courses related to the field professionally
2) To be able to use terminology specific to the health field effectively
3) To know the legislation regarding his/her duties, rights and responsibilities and to act in accordance with professional ethical rules
4) To be able to use information and communication technologies on issues related to his/her field and effectively convey his/her professional knowledge through written, verbal and non-verbal communication
5) To be able to follow information in his/her field using a foreign language at a basic level
6) To be able to apply changing techniques and use new tools and devices depending on developing technology
7) To be able to update his/her knowledge, skills and competencies related to his/her field with the awareness of lifelong learning and improve himself/herself personally and professionally
8) To have knowledge of basic vision devices such as glasses, contact lenses and low vision devices (telescopic products, etc.)
9) To be able to select, sell and prepare basic vision devices according to the prescription and ensure their adaptation to the user
10) To be able to measure the diopter of prescription glasses and contact lenses and make the necessary adjustments for their fitting