| LOGISTIC MANAGEMENT | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP0615 | Perception Management | Spring | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | GE-Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | E-Learning |
| Course Coordinator : | Assist. Prof. NESLİHAN UYSAL |
| Recommended Optional Program Components: | None |
| Course Objectives: | Perception management is encountered in many areas of the business world today, but it is especially important for institutions. The goal of this course is to introduce perception management and its elements. |
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The students who have succeeded in this course; At the end of the course, you will be able to: 1.Gain insight on perception and cognition and action 2.Perception management and attitude change 3.Be able to discuss communication topics referencing psychological and sociological concepts regarding perception 4.Define persuasion and public relations, publicity and propaganda 5.Understand the public and analyze the audience 6 Analyze the relationship between perception management and media. 7.Define organizational perception management |
| In the course; perception, action, persuasion definitions will be made, the relationship between image and perception, perception in communication, the basic rules of perception management, organizational management definition, organizational perception management, crisis and organizational perception management topics will be discussed. Teaching methods and techniques used in the course are: lecture, group work, sample examination, problem solving, discussion, observation and use of digital resources. |
| Week | Subject | Related Preparation |
| 1) | What is perception George Gerbner Model of Communication | Read course book 1&3 |
| 2) | The variety of senses Perception and cognition | Read course book 3 |
| 3) | Perception and action Persuasion | Read course book 3 |
| 4) | Stakeholders Target audience Communication types | Read course book 1 |
| 5) | Image and perception Relationship and communications | Read course book1 |
| 6) | Slogan and message 3P Propaganda,Public Relations, Publicity | Read course book 1 |
| 7) | Fundamental rules of perception management | Read course book 1 |
| 8) | Midterm Week | |
| 9) | Defining organizational management | Read course book 2 |
| 10) | Dimensions of Organizational Perception Management | Read course book 2 |
| 11) | Components of Organizational Perception Management | Read course book 2 |
| 12) | Organizational Perception Management Following Crisis Events | Read case “Sears” book 2 |
| 13) | Organizational Perception Management During Evolving Controversies | Read Case “Augusto National Golf Club” book 2 |
| 14) | Review for the final |
| Course Notes / Textbooks: | It will be given by the lecturer |
| References: | 1.Perception Management How to Manage Communication in Turkey, Ali Saydam, Remzi Kitabevi, 2013 2.Organisational Perception Management, Kimberly D. Elsbach, VitalSource Bookshelf, Taylor & Francis, 2014. 3.Perception: The Basics. Bence Nanay. Available from : Vital Source Bookshelf, Taylor & Francis, 2024. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 2 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Study Hours Out of Class | 13 | 4 | 52 |
| Homework Assignments | 2 | 15 | 30 |
| Midterms | 1 | 2 | 2 |
| Final | 1 | 2 | 2 |
| Total Workload | 125 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To correctly identify the problems and to be able to ask the correct questions | 3 |
| 2) | To have the ability for problem solving and to utilize analytical approach in dealing with the problems | |
| 3) | To be able to distinguish business processes and have knowledge of process design, planning and implementation. | |
| 4) | To use the necessary information and communication technology tools in the field of logistics management. | |
| 5) | To understand the components of logistics as well as the importance of the coordination among these components. | |
| 6) | To know the necessary ingredients for improving the productivity in business life | |
| 7) | To think innovatively and creatively in complex situations | 4 |
| 8) | To act and think both regionally and internationally | |
| 9) | Aware of the two way interaction between globalization and logistics; as well as to use this interaction for increasing the productivity. | |
| 10) | To be able to use at least one foreign language both for communication and academic purposes | 2 |
| 11) | To understand the importance of business ethics and to apply business ethics as a principal guide in both business and academic environment |