PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
NMD4114 | Field Study in Political Communication II | Spring | 2 | 2 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ |
Recommended Optional Program Components: | none |
Course Objectives: | This course provides an in-depth exploration of the practices of political communication that is discussed in the first part of the course. This course is based practice and research in the field. Students will bring their materials to class for farther discussions. |
The students who have succeeded in this course; Students will be able to develop new skills for research and field work in communication, and will be able to deeply explore the political field not only in times of political crisis, but also in day-to-day politics. |
This course provides an in-depth exploration of the practices of political communication that is discussed in the first part of the course. |
Week | Subject | Related Preparation |
1) | Introduction | none |
2) | Political actors compete over the new media | Wolfsfeld, 1-7 |
3) | Political power and power over the media | Wolfsfeld, 7-23 |
4) | Political control and media independence | Wolfsfeld, 23-45 |
5) | Turning politics into news | Wolfsfeld, 45-72 |
6) | Telling a good story | Wolfsfeld, 72-95 |
7) | media effects | Wolfsfeld, 95-119 |
8) | Field work I | none |
9) | Field work II | none |
10) | Field work III | none |
11) | Field work IV | none |
12) | Presentations | none |
13) | Presentations | none |
14) | Presenations | none |
Course Notes / Textbooks: | Gadi Wolfsfeld (2011 ) Making Sense of Media and Politics: Five Principles in Political Communication. New York: Routledge. |
References: | yok |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 10 |
Field Work | 1 | % 50 |
Homework Assignments | 1 | % 20 |
Presentation | 1 | % 20 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 100 | |
PERCENTAGE OF FINAL WORK | % | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Field Work | 8 | 40 |
Study Hours Out of Class | 14 | 28 |
Project | 1 | 10 |
Homework Assignments | 1 | 5 |
Total Workload | 125 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |