Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
POL4010 Corporate Culture in a Globalized World Fall 3 0 3 6
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Hybrid
Course Coordinator : Assoc. Prof. ESRA ALBAYRAKOĞLU
Course Lecturer(s): Prof. Dr. YILMAZ ESMER
Recommended Optional Program Components: None
Course Objectives: This course is designed to understand the measurement, examples and aspects of corporate culture. First, we will discuss dimensions, definitions and the significance of culture to illustrate a general framework. After setting out the stage for a general framework, we proceed to a detailed examination of the aspects of successful corporate culture and the corporate culture in Turkey.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course;
I. Explain the definition and significance of culture;
II. Illustrate examples of corporate culture from other countries;
III. Discuss the aspects of successful corporate culture;
IV. Grasp the corporate culture in Turkey;
V. Possess the ability to measure corporate culture.

Course Content

Definitions and significance of culture, dimensions of culture, evolution from corporate to national culture, definition and measurement of corporate culture, examples of corporate culture from other countries, aspects of successful corporate culture, corporate culture in Turkey.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) An overview of culture: Definitions and significance of culture; culture as an independent variable (I)
2) An overview of culture: Definitions and significance of culture; culture as an independent variable (II)
3) Dimensions of culture; culture of a polity: Inglehart-Welzel World Cultural Map
4) From corporate to national culture: The IBM project and Hofstede's theory based on IBM data
5) How to define and measure corporate culture (I)
6) How to define and measure corporate culture (II)
8) Two success stories: Lufthansa and BMW
9) How to build a successful corporate culture
10) Corporate culture and performance: how and to what extent does corporate culture affect performance?
11) Can culture change?
12) Corporate culture in Turkey (I)
13) Corporate culture in Turkey (II)
14) Review


Course Notes / Textbooks: Heskett, J. The Culture Cycle, New Jersey: FT Press, 2012.
Hofstede, G., Hofstede, G. J. And M. Minkov, Cultures and Organizations, New York: McGraw Hill, 2010.
Inglehart, R. and Welzel, C., Modernization, Cultural Change and Democracy, Cambridge: Cambridge U. Press, 2005.
Sackmann, S. A., Success Factor: Corporate Culture, Bertelsmann Stiftung, 2006.
References: Articles in Course Package

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 20
Midterms 1 % 40
Final 1 % 40
Total % 100
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Study Hours Out of Class 14 104
Midterms 1 2
Final 1 2
Total Workload 150

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
Program Outcomes Level of Contribution
1) To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2) To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3) To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4) To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5) To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6) To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7) To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8) To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9) To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10) To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.