PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
POL4010 | Corporate Culture in a Globalized World | Fall | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Hybrid |
Course Coordinator : | Assoc. Prof. ESRA ALBAYRAKOĞLU |
Course Lecturer(s): |
Prof. Dr. YILMAZ ESMER |
Recommended Optional Program Components: | None |
Course Objectives: | This course is designed to understand the measurement, examples and aspects of corporate culture. First, we will discuss dimensions, definitions and the significance of culture to illustrate a general framework. After setting out the stage for a general framework, we proceed to a detailed examination of the aspects of successful corporate culture and the corporate culture in Turkey. |
The students who have succeeded in this course; The students who have succeeded in this course; I. Explain the definition and significance of culture; II. Illustrate examples of corporate culture from other countries; III. Discuss the aspects of successful corporate culture; IV. Grasp the corporate culture in Turkey; V. Possess the ability to measure corporate culture. |
Definitions and significance of culture, dimensions of culture, evolution from corporate to national culture, definition and measurement of corporate culture, examples of corporate culture from other countries, aspects of successful corporate culture, corporate culture in Turkey. |
Week | Subject | Related Preparation |
1) | An overview of culture: Definitions and significance of culture; culture as an independent variable (I) | |
2) | An overview of culture: Definitions and significance of culture; culture as an independent variable (II) | |
3) | Dimensions of culture; culture of a polity: Inglehart-Welzel World Cultural Map | |
4) | From corporate to national culture: The IBM project and Hofstede's theory based on IBM data | |
5) | How to define and measure corporate culture (I) | |
6) | How to define and measure corporate culture (II) | |
7) | REVIEW BEFORE MIDTERM | |
8) | Two success stories: Lufthansa and BMW | |
9) | How to build a successful corporate culture | |
10) | Corporate culture and performance: how and to what extent does corporate culture affect performance? | |
11) | Can culture change? | |
12) | Corporate culture in Turkey (I) | |
13) | Corporate culture in Turkey (II) | |
14) | Review |
Course Notes / Textbooks: | Heskett, J. The Culture Cycle, New Jersey: FT Press, 2012. Hofstede, G., Hofstede, G. J. And M. Minkov, Cultures and Organizations, New York: McGraw Hill, 2010. Inglehart, R. and Welzel, C., Modernization, Cultural Change and Democracy, Cambridge: Cambridge U. Press, 2005. Sackmann, S. A., Success Factor: Corporate Culture, Bertelsmann Stiftung, 2006. |
References: | Articles in Course Package |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 20 |
Midterms | 1 | % 40 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 14 | 104 |
Midterms | 1 | 2 |
Final | 1 | 2 |
Total Workload | 150 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |