PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP0304 | Music Business and Turkish Music Industry | Spring | 3 | 0 | 3 | 4 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | GE-Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
Course Lecturer(s): |
Instructor CELAL ELDENİZ |
Recommended Optional Program Components: | None |
Course Objectives: | This course serves the student who is wishing to increase their knowledge of the basic business practices of the Turkish Music industry and the student who is considering further study of the music business. The course utilizes guest speakers from the music and entertainment industry with respect to career development. The course has a strong emphasis on practical applications of classroom knowledge to the music business environment. |
The students who have succeeded in this course; At the end of the course attendants will be informed about: Main Actors of the Music Industry, Recording, Producing, Legal Issues, Packaging, Digital Music Industry. The course focuses on skills necessary for beginning and maintaining a professional career in the music industry. |
Music Business and Turkish Music Industry is an introduction to the basic concepts of the business practices related to the music industry and actors in Turkish Music Industry . |
Week | Subject | Related Preparation |
1) | Main Actors in the Music Business | Text |
2) | Music & Musicians | Text |
3) | Music Recording & Record Business | Text |
4) | Production of Music | Text |
5) | Legal Issues & Packaging | Text |
6) | Personal Manager & Booking Agent | Text |
7) | Music Organizations, Festivals & Concert Promoters. | Text |
8) | Digital Music Industry | Text |
9) | Midterm | |
10) | Music Societies | Text |
11) | Music Publishers | Text |
12) | Music TVs & Radios & Magazine… | Text |
13) | Music Education | Text |
14) | Music Shops, Distribution & Instrument Repair, Design | Text |
Course Notes / Textbooks: | |
References: | Mike King (2009) Music Marketing: Press, Promotion, Distribution, and Retail. ISBN 978-0876390986 David Baskerville (2009) Music Business Handbook ISBN 978-1412976794 Shelly Field (2004) Career Opportunities In The Music Industry. ISBN 978-0816059966 Paul Allen (2011) Artist Management for the Music Business, Second Edition ISBN 978-0240815015 Mike King (2009) Music Marketing: Press, Promotion, Distribution, and Retail. ISBN 978-0876390986 David Baskerville (2009) Music Business Handbook ISBN 978-1412976794 Shelly Field (2004) Career Opportunities In The Music Industry. ISBN 978-0816059966 Paul Allen (2011) Artist Management for the Music Business, Second Edition ISBN 978-0240815015 |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 10 |
Homework Assignments | 1 | % 15 |
Project | 1 | % 10 |
Midterms | 1 | % 25 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Project | 1 | 10 | 10 |
Homework Assignments | 1 | 6 | 6 |
Midterms | 1 | 12 | 12 |
Final | 1 | 30 | 30 |
Total Workload | 100 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |