GEP0304 Music Business and Turkish Music IndustryBahçeşehir UniversityDegree Programs INTERNATIONAL FINANCEGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
INTERNATIONAL FINANCE
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0304 Music Business and Turkish Music Industry Fall
Spring
3 0 3 4
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: GE-Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. BURCU ALARSLAN ULUDAŞ
Course Lecturer(s): Instructor CELAL ELDENİZ
Recommended Optional Program Components: None
Course Objectives: This course serves the student who is wishing to increase their knowledge of the basic business practices of the Turkish Music industry and the student who is considering further study of the music business. The course utilizes guest speakers from the music and entertainment industry with respect to career development. The course has a strong emphasis on practical applications of classroom knowledge to the music business environment.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course attendants will be informed about: Main Actors of the Music Industry, Recording, Producing, Legal Issues, Packaging, Digital Music Industry. The course focuses on skills necessary for beginning and maintaining a professional career in the music industry.

Course Content

Music Business and Turkish Music Industry is an introduction to the basic concepts of the business practices related to the music industry and actors in Turkish Music Industry .

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Main Actors in the Music Business Text
2) Music & Musicians Text
3) Music Recording & Record Business Text
4) Production of Music Text
5) Legal Issues & Packaging Text
6) Personal Manager & Booking Agent Text
7) Music Organizations, Festivals & Concert Promoters. Text
8) Digital Music Industry Text
9) Midterm
10) Music Societies Text
11) Music Publishers Text
12) Music TVs & Radios & Magazine… Text
13) Music Education Text
14) Music Shops, Distribution & Instrument Repair, Design Text

Sources

Course Notes / Textbooks:
References: Mike King (2009) Music Marketing: Press, Promotion, Distribution, and Retail. ISBN 978-0876390986

David Baskerville (2009) Music Business Handbook ISBN 978-1412976794

Shelly Field (2004) Career Opportunities In The Music Industry. ISBN 978-0816059966

Paul Allen (2011) Artist Management for the Music Business, Second Edition ISBN 978-0240815015

Mike King (2009) Music Marketing: Press, Promotion, Distribution, and Retail. ISBN 978-0876390986

David Baskerville (2009) Music Business Handbook ISBN 978-1412976794

Shelly Field (2004) Career Opportunities In The Music Industry. ISBN 978-0816059966

Paul Allen (2011) Artist Management for the Music Business, Second Edition ISBN 978-0240815015

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 10
Homework Assignments 1 % 15
Project 1 % 10
Midterms 1 % 25
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Project 1 10 10
Homework Assignments 1 6 6
Midterms 1 12 12
Final 1 30 30
Total Workload 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To correctly identify the problems and to be able to ask the correct questions 2
2) To have the ability for problem solving and to utilize analytical approach in dealing with the problems of finance 1
3) To understand and grasp the full details of theoretical arguments and counter arguments 1
4) To be fully prepared for a graduate study in finance and to have lifelong learning awareness 1
5) To be able to apply theoretical principles of finance to the realities of practical business life 1
6) To develop solutions for managerial problems by understanding the requirements of international financial markets 1
7) To think innovatively and creatively in complex situations 3
8) To be able to make decisions both locally and internationally by knowing the effects of globalization on business and social life 2
9) To have the competencies of the digital age and to use the necessary financial applications 1
10) To be able to use at least one foreign language both for communication and academic purposes 2
11) To understand the importance of business ethics and to take decisions by knowing the legal and ethical consequences of their activities in the academic world and business life 3
12) To develop an objective criticism in business and academic life and having a perspective to self-criticize 3