Language of instruction: |
English |
Type of course: |
Non-Departmental Elective |
Course Level: |
Bachelor’s Degree (First Cycle)
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Mode of Delivery: |
Face to face
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Course Coordinator : |
Dr. Öğr. Üyesi CEMAL OKAN ŞAKAR |
Course Lecturer(s): |
Prof. Dr. TAŞKIN KOÇAK
Dr. Öğr. Üyesi CEMAL OKAN ŞAKAR
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Recommended Optional Program Components: |
None |
Course Objectives: |
The students will take lectures from senior executives from IBM. Each lecture will focus on a different subject and the lecturer will share his/her own experiences together with the theoretical basis of the subject.
The courses will include Business Analytics & Big Data capabilities and service areas including key concepts, services, IBM software, hardware offerings and IBM assets. In addition, industry use cases are used to illustrate effective use of Big Data services. The courses will help students to prepare for a successful professional career. |
Week |
Subject |
Related Preparation |
1) |
Big Data & Analytics for Better Business Outcomes |
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2) |
Industry Aligned Big Data, Top Use Cases |
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3) |
Overview of Big Data Technology & IBM Big Data Platform |
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4) |
IBM Big Data Platform, Data Explorer |
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5) |
Data Warehousing |
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6) |
Information Integration, Master Data Management, Guardium, OPTIM |
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7) |
Hadoop Technology |
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8) |
Midterm |
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9) |
Master Data Management for Customer |
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10) |
Integrating Unstructured Data in the Enterprise |
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11) |
Text Analytics |
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12) |
Infrastructure for Big Data & Analytics |
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13) |
Infrastructure for Big Data & Analytics |
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14) |
Recap |
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Program Outcomes |
Level of Contribution |
1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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