PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
COP4431 | Abdi İbrahim Special Topics in Project Management | Fall | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | |
Recommended Optional Program Components: | None |
Course Objectives: | This course focuses on the Project Management (PM) proccesses and key PM knowledge areas. The students develop the ability to manage the progressive maturity model of a project life-cycle independently from any industry. |
The students who have succeeded in this course; The learner will be able to; 1. define different project management methodologies and techniques 2. justify if an idea is a commercial/ strategic opportunity and convert the idea into an official business case document 3. classify projects with multiple parameters and will be able to bring different approaches according to project categories 4. develop a commercial look on contracting processes 5. apply different risk management techniques 6. apply different communication, negotiation and conflict management techniques 7. criticise ideas and lessons learned from real project managers' experiences 8. define Agile Project Management Methodology |
This course on Project Management focuses on Project Management Methodologies, Idea Management, and Project Classification and Prioritization for finding the right PM Tools. Contracting, Risk Management, Project Communication, Schedule Optimization, and Agile/ Scrum Methodology are other topics covered. |
Week | Subject | Related Preparation |
1) | Introduction to Project Management | |
2) | Project Management Methodologies | |
3) | Idea Management | |
4) | Project Classification and Prioritization | |
5) | Finding the right PM Tool | |
6) | Contracting | |
7) | Review of PM Concepts, MidTerm | |
8) | Risk Management | |
9) | Advanced Project Communication | |
10) | Time Schedule Optimization | |
11) | Failure Stories and Lessons Learned | |
12) | Applied Agile/ Scrum Methodology | |
13) | Student Project Presentations | |
14) | student Project Presentations |
Course Notes / Textbooks: | The ISPE Good Practice Guide: Project Management for Pharmaceutical Industry. J. Angelastro, D. Barlow, J. H. Butler, N. C. Davies, S. Errico, R. Gunderlock, J. Honey, L. Hura, S. Kelly, D. Koncak, K. Lamson, P. Loxley, C. McCann, K. O’Donnell, J. Phelan, R. H. Scherzer, W. Shelden, G. Spanel, M. Stefanowicz, M. Theobald, I. Thorne, 2011. |
References: | A Guide To The Project Management Body of Knowledge. PMI (Project Management Institute), 2013. Birleşik Standartlar Sözlüğü. PROJE YÖNETİM MESLEGİ İLKELERi TEKNİKLERİ VE ROTASI DERNEGİ (PMİ TR), 2009. |
Semester Requirements | Number of Activities | Level of Contribution |
Project | 1 | % 30 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 30 | |
PERCENTAGE OF FINAL WORK | % 70 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 3 | 42 |
Project | 1 | 50 | 50 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 138 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |