PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
IST2018 | Communication Skills | Fall | 2 | 0 | 2 | 3 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor ELİF FINDIK |
Course Lecturer(s): |
Instructor ELİF FINDIK Instructor BERNA GÖKŞİN YILDIRIM Dr. Öğr. Üyesi MEHMET SITKI SAYGILI |
Recommended Optional Program Components: | There is none for this course. |
Course Objectives: | To enable the students to comprehend communication and its importance, the ways to establish communication, complications and problems, types and models of communication, the meaning and functions of organizational communication and the features of effective communication. |
The students who have succeeded in this course; 1 To have the knowledge about the fundamental concepts related with communication 2 To have the knowledge about the functions, aim and implementation of communication 3 To comprehend and to be able to apply the types of communication 4 To be able to understand and apply the importance of listening in communication 5 To be able to comprehend the communication complications and the ability to solve such complications 6 To be able to develop verbal, non-verbal (body language), written, visual and electronic communication skills 7 To have the knowledge about the fundamental concepts related with organizational communication 8 To have knowledge about the types and operation of organizational communication. |
Communication Skills Course IncludesThe concept of communication and its importance Communication process Verbal Communication Non-verbal Communication (Body Language) Constructive and destructive complications of communication Overcoming communication complications and effective communication Course review and Midterm Organizational Communication Operational Models of Organizational Communication Formal and Informal Communication Information technologies and Communication Mass Communication Communication in Professional Life |
Week | Subject | Related Preparation |
1) | The concept of communication and its importance | |
2) | Communication process | |
3) | Verbal Communication | |
4) | Written Communication | |
5) | Non-verbal Communication (Body Language) | |
6) | Constructive and destructive complications of communication | |
8) | Course review and Midterm | |
9) | Organizational Communication | |
10) | Operational Models of Organizational Communication | |
11) | Formal and Informal Communication | |
12) | Overcoming communication complications and effective communication | |
13) | Effective Listening , Persuasıve Communication | |
14) | Communication in Professional Life |
Course Notes / Textbooks: | 1. Genel ve Teknik İletişim, Dr. İrfan MISIRLI, Detay Yayınları 2.Örgütlerde İletişim, Prof.Dr. Zeyyat SABUNCUOĞLU, Arıkan Yayınları,2008 3. Genel ve Teknik İletişim, Hasan KIRMIZI, Güzem Can Yayınları 4. Meslek Yüksekokulları İçin Genel İletişim, Editör: Uğur DEMİRAY ,Pegem A Yayınları |
References: | 1.Genel İletişim Meslek Yüksekokulları İçin. Prof.Dr.İrfan Çağlar, Yrd.Doç.Dr. Sabiha Kılıç , Nobel Yayıncılık , 2012 |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 10 | % 10 |
Homework Assignments | 1 | % 0 |
Presentation | 1 | % 0 |
Midterms | 1 | % 40 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 28 |
Study Hours Out of Class | 11 | 44 |
Midterms | 1 | 1 |
Final | 1 | 2 |
Total Workload | 75 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |