ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
BA4005 | Global Economics | Spring Fall |
3 | 0 | 3 | 4 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. ÜMİT EROL |
Recommended Optional Program Components: | None |
Course Objectives: | This course aims to understand macro economic imbalances at the global level, discuss their consequences on the global economy and main national economies. |
The students who have succeeded in this course; The students who succeeded in this course will acquire a solid understanding of following concepts: 1) Understand macro economic imbalances at the global level, discuss their consequences on the global economy and main national economies (USA, China…) 2) Analyze the emergence of the debt crises in UE and discuss proposed solutions 3) Understand the theoretical premises of a monetary union and discuss these premises within the context of EMU 4) Understand the climate debate, analyzing contradictory positions among nations and evaluate the argumentations from a economic rationality 5) Analyze long run dynamics of energy supply and demand and discuss their economic and political consequences |
Macroeconomic Imbalances in the World Economy(High Savings versus Low Savings) Deficiencies of the International Monetary System Debt Crisis in the European Union Sustainability of European Monetary Union and its Future Inflation and Its Consequences Energy Prices in the Long Run and its Consequences on World Economy and Politics |
Week | Subject | Related Preparation |
1) | Introduction | |
2) | Era of World Wars and Closing in: First half of the 20th Century | |
3) | Industrial Revolution and Free Trade: 19th Century | |
4) | Late Industrializations and the Emergence of the New Word Economy | |
5) | An unbalanced world trade growth and Macroeconomic Imbalances | |
6) | An unbalanced world trade growth and Macroeconomic Imbalances | |
7) | Need of a Stable International Monetary System | |
8) | Midterm | |
9) | Construction of Europe: Hopes and Disappointments | |
10) | Pressures on Resources, particularly on fossil energy | |
11) | Growing population and food scarcity | |
12) | Growing population and food scarcity | |
13) | Aging Populations and Populations in Transition | |
14) | Aging Populations and Populations in Transition |
Course Notes / Textbooks: | Economics and the Global Environment; Charles S. Pearson / Cambridge University Press. |
References: | Various handouts |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 20 |
Midterms | 1 | % 40 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 14 | 42 |
Homework Assignments | 12 | 37 |
Midterms | 1 | 7 |
Final | 1 | 10 |
Total Workload | 138 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |