ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BA4003	Communication Skills I	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. ÜMİT EROL
Recommended Optional Program Components:	None
Course Objectives:	This couse aims at introducing students with the different aspects and methods of interpersonal and business communication (including verbal interactions, nonverbal cues, and even using technology to maximize impact).

Learning Outcomes

The students who have succeeded in this course;
Upon successful completion of this course, the enrolled students will:
-Recognize and describe various communication styles.
-Understand building an effective verbal and nonverbal communication.
-Demonstrate proper techniques when using writing as a communication tool.
-Understands techniques for an effective group communication.
-Understand the importance of communication in global business life.
-Understand the importance and ways of using technological tools in interpersonal and business communication
-Describe communication strategies to resolve disagreements and conflicts.

Course Content

Recognizing and Understanding Communication Styles, Verbal Communication, Nonverbal Communication , Communicating in Writing, Group Communication, Communications Technology, Barriers to Communication, Cultural Aspects of Communication, Disagreements and Conflicts, Negotiation

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Recognizing and Understanding Communication Styles
2)	Verbal Communication
3)	Non Verbal Communication
4)	Communication through Writing
5)	Cultivating Conversational Skills
6)	Communication in A Global World
7)	Using Technological Tools
8)	Midterm Examination
9)	Barriers to Communication
10)	Communication among Different Cultures
11)	Disagreement and Conflict Resolving
12)	Negotiation Techniques
13)	Case Study
14)	Case Study

Sources

Course Notes / Textbooks:	Various handouts
References:	Various handouts

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	3	% 15
Midterms	1	% 40
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	16	64
Homework Assignments	2	10
Midterms	1	10
Final	1	15
Total Workload		141

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2