PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
BA4003 | Communication Skills I | Spring | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. ÜMİT EROL |
Recommended Optional Program Components: | None |
Course Objectives: | This couse aims at introducing students with the different aspects and methods of interpersonal and business communication (including verbal interactions, nonverbal cues, and even using technology to maximize impact). |
The students who have succeeded in this course; Upon successful completion of this course, the enrolled students will: -Recognize and describe various communication styles. -Understand building an effective verbal and nonverbal communication. -Demonstrate proper techniques when using writing as a communication tool. -Understands techniques for an effective group communication. -Understand the importance of communication in global business life. -Understand the importance and ways of using technological tools in interpersonal and business communication -Describe communication strategies to resolve disagreements and conflicts. |
Recognizing and Understanding Communication Styles, Verbal Communication, Nonverbal Communication , Communicating in Writing, Group Communication, Communications Technology, Barriers to Communication, Cultural Aspects of Communication, Disagreements and Conflicts, Negotiation |
Week | Subject | Related Preparation |
1) | Recognizing and Understanding Communication Styles | |
2) | Verbal Communication | |
3) | Non Verbal Communication | |
4) | Communication through Writing | |
5) | Cultivating Conversational Skills | |
6) | Communication in A Global World | |
7) | Using Technological Tools | |
8) | Midterm Examination | |
9) | Barriers to Communication | |
10) | Communication among Different Cultures | |
11) | Disagreement and Conflict Resolving | |
12) | Negotiation Techniques | |
13) | Case Study | |
14) | Case Study |
Course Notes / Textbooks: | Various handouts |
References: | Various handouts |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 3 | % 15 |
Midterms | 1 | % 40 |
Final | 1 | % 45 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 55 | |
PERCENTAGE OF FINAL WORK | % 45 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 16 | 64 |
Homework Assignments | 2 | 10 |
Midterms | 1 | 10 |
Final | 1 | 15 |
Total Workload | 141 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |