Week |
Subject |
Related Preparation |
1) |
Introduction to the Course: Audio presentation; radio news, Television presentation: the power of TV news, What? Where? When? Why? Who? How?, Introduction to wire copy, Writing a lead
|
|
2) |
News gathering: where does it come from?, Ethics in modern journalism and issues of privacy, Newsroom responsibilities and newsroom positions, Writing a lead and producing a full TV story, Producing a TV rundown, Principles of using, writing to and choosing sound
|
|
3) |
Using your voice, News release challenges, Breaking news, News conferences
|
|
4) |
Sourcing and getting the most out of an interview, Working with multiple sources
|
|
5) |
Writing for TV news, Shooting, framing and editing, How to pitch a story
|
|
6) |
The business side: ratings, sales, how everyone makes money, sponsored content, Teamwork: how to work with a team, producers, associate producers, anchors, reporters, assignment desk, photographers and management, Work on framing, Principles of a TV interview
|
|
7) |
Review: radio and tv writing |
|
8) |
Creating and writing to graphic, More writing to video, Creating a story with graphics and video
|
|
9) |
Focus on shooting and editing, Introduction to digital writing
|
|
10) |
Taking and framing photos for digital stories, Caption writing, Working to set-up quotations
|
|
11) |
Different kinds of digital stories, Special digital productions: Dinner around the world and Chinatown, September 11th in sound (media), Practice “quick write-ups” on breaking news, Write a detailed pitch for a story you’ll do in different formats
|
|
12) |
Writing workshop for radio, TV and digital |
|
13) |
Writing sports and writing business news |
|
14) |
Review of the term |
|
|
Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
|
2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
|
3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
|