PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
POV3439 | Basic Sound Design | Spring Fall |
2 | 2 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. NAZLI EDA NOYAN CELAYİR |
Course Lecturer(s): |
Dr. Öğr. Üyesi GÖKHAN DENEÇ |
Recommended Optional Program Components: | None |
Course Objectives: | This course examines the principles, the role and the aesthetic values of the sound production in moving image. Students are introduced to the stages of audio production & post-production and provided with the basic knowledge of audio software. |
The students who have succeeded in this course; 1. To gain a critical understanding of, and hands-on experience with the equipment and practices of sound recording and editing techniques and design. 2. To develop practical and creative approaches to recording, creating, editing and manipulating audio. 3. To discuss the recent aesthetic and social contexts of expressing aural information and designing sound. |
This subject requires all students to have regular access to a software of digital audio workstation (DAW). The recommended DAW for Mac and Windows users is Ableton Live Intro, version 8 or better. Any other DAWs may also be used, though only limited support and instruction will be provided. You must consult with the instructor before using any other software. All students are expected to have regular access to a computer (regardless of the type of the operating system) with an internet connection, be able to listen to sounds on this computer (with or without headphones), and regularly check their personal e-mail account and the course website/blog. Course announcements and comments on submitted work will always be distributed directly via e-mail. There are no lecture notes that contain any related course information and classes will be held aurally, encouraing student participation to in-class discussions. |
Week | Subject | Related Preparation |
1) | Introduction to class, Introduction to Physics of Sound Sound Indoors vs. Outdoors, Hearing of Humankind and Properties of the Ear * FEAST OF SACRIFICE - NO CLASS MEETING Microphones and Recording Techniques Ambience and Field Recordings Introduction to Ableton Live Levels of Listening, Basic Ableton Live Features Sound Mapping with Visuals #1 Automation and Warping in Ableton Live Sound Mapping with Visuals #2 Introduction to MIDI Composing Music Final Projects Evaluation #1 Final Projects Evaluation #2 |
Course Notes / Textbooks: | Various papers, articles, and book chapters and also audio-visual material will be assigned to read/watch/listen. |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 10 | % 25 |
Application | 5 | % 45 |
Final | 1 | % 30 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 70 | |
PERCENTAGE OF FINAL WORK | % 30 | |
Total | % 100 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |