ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ECE4040 | Educational Administration in Early Childhood | Spring Fall |
3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. SEDA SARAÇ |
Recommended Optional Program Components: | None |
Course Objectives: | The primary objective of this course is to provide students with the basic administrative skills needed to manage a child development program. |
The students who have succeeded in this course; Upon completion of this course, the student will be able to: • provide service in the care, development, and education of children in early care and education settings. • supervise assistants, aides, and teachers in private early care and education settings, • create a developmentally appropriate learning environment for children in early care and education settings. • demonstrate knowledge of best practices in guidance, curriculum selection, and health and safety for early care and education settings .Demonstrate the ability to organize schedules, allocate resources, maintain a safe environment, and to engage staff and students with respect to the school’s mission and goals. |
This course introduces students to the principles and practices of establishing and/or administering a child development program. Emphasis will be placed on administrative techniques in areas such as finances, purchasing, personnel management, client policies, regulatory agencies, and public relations. |
Week | Subject | Related Preparation |
1) | Introduction to the course | |
2) | Leadership | |
3) | Leadership | |
4) | Human Resource Development | |
5) | Human Resource Development | |
6) | Personnel Cost and Allocation | |
7) | MIDTERM | |
8) | Center Operations | |
9) | Fiscal Management | |
10) | Fiscal Management | |
11) | Program Planning & Evaluation | |
12) | Marketing & Public Relations | |
13) | Technology | |
14) | Presentations |
Course Notes / Textbooks: | 1 Talan,N.T & Bloom, P.J. Program Administration Scale: Measuring Early Childhood Leadership and Management 2nd Edition |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Project | 1 | % 25 |
Midterms | 1 | % 30 |
Final | 1 | % 35 |
Total | % 90 | |
PERCENTAGE OF SEMESTER WORK | % 30 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 90 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Laboratory | 6 | 10 | 60 |
Study Hours Out of Class | 14 | 2 | 28 |
Presentations / Seminar | 1 | 1 | 1 |
Homework Assignments | 10 | 1 | 10 |
Quizzes | 2 | 2 | 4 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 149 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |