PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ECE4040 | Educational Administration in Early Childhood | Fall | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. SEDA SARAÇ |
Recommended Optional Program Components: | None |
Course Objectives: | The primary objective of this course is to provide students with the basic administrative skills needed to manage a child development program. |
The students who have succeeded in this course; Upon completion of this course, the student will be able to: • provide service in the care, development, and education of children in early care and education settings. • supervise assistants, aides, and teachers in private early care and education settings, • create a developmentally appropriate learning environment for children in early care and education settings. • demonstrate knowledge of best practices in guidance, curriculum selection, and health and safety for early care and education settings .Demonstrate the ability to organize schedules, allocate resources, maintain a safe environment, and to engage staff and students with respect to the school’s mission and goals. |
This course introduces students to the principles and practices of establishing and/or administering a child development program. Emphasis will be placed on administrative techniques in areas such as finances, purchasing, personnel management, client policies, regulatory agencies, and public relations. |
Week | Subject | Related Preparation |
1) | Introduction to the course | |
2) | Leadership | |
3) | Leadership | |
4) | Human Resource Development | |
5) | Human Resource Development | |
6) | Personnel Cost and Allocation | |
7) | MIDTERM | |
8) | Center Operations | |
9) | Fiscal Management | |
10) | Fiscal Management | |
11) | Program Planning & Evaluation | |
12) | Marketing & Public Relations | |
13) | Technology | |
14) | Presentations |
Course Notes / Textbooks: | 1 Talan,N.T & Bloom, P.J. Program Administration Scale: Measuring Early Childhood Leadership and Management 2nd Edition |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Project | 1 | % 25 |
Midterms | 1 | % 30 |
Final | 1 | % 35 |
Total | % 90 | |
PERCENTAGE OF SEMESTER WORK | % 30 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 90 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Laboratory | 6 | 10 | 60 |
Study Hours Out of Class | 14 | 2 | 28 |
Presentations / Seminar | 1 | 1 | 1 |
Homework Assignments | 10 | 1 | 10 |
Quizzes | 2 | 2 | 4 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 149 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |