PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
LOG3632 | Supply Chain and Global Logistics Management | Fall | 3 | 0 | 3 | 7 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. YAVUZ GÜNALAY |
Course Lecturer(s): |
Dr. Öğr. Üyesi ÖZGÜ TURGUT Prof. Dr. SELİM ZAİM |
Recommended Optional Program Components: | None |
Course Objectives: | The goal of supply chain management is to link the marketplace, the distribution network, the manufacturing process and the procurement activity in such a way that customers are serviced at higher levels and yet at a lower total cost. The role of logistics in using service levels to segment markets, exploring appropriate measures to assess logistics productivity and service performance. This course provides information on auditing logistic systems and describes how greater responsiveness in the supply chain can be achieved through lead time reduction. |
The students who have succeeded in this course; I. Analyzes how logistics capabilities and supply chain excellence can help companies gain a competitive advantage. It will also look at the relationship between logistics and financial performance. II. Explains which customer value can be created and delivered through the supply chain. The theme will be demand-driven and responsive supply chain strategies. III. Analyzes the need to understand the 'costs-to-serve'. Issues such as customer profitability analysis and benchmarking will be discussed. IV. Discusses the concept of the agile supply chain and the building blocks of the agile paradigm. V. Analyzes time compression including the search for ways in which non-value adding time can be removed from the pipeline. VI. Examines the ideas of supply chain risk and vulnerability and explores ways in which supply chain resilience can be improved. VII. Examines the fundamental business transformations that are required to enable supply chain integration to become a reality. VIII. Examines the characteristics of effective supply chains. |
1st Week: Logistics & Competitive Strategy 2nd Week: Logistics & Customer Value 3rd Week: Measuring Logistics Costs and Performance 4thWeek: Creating the Agile Supply Chain 5thWeek: Strategic Lead-Time Management 6thWeek: Strategic Lead-Time Management 7thWeek: Managing the Global Pipeline 8thWeek: Managing the Global Pipeline 9thWeek: Managing Networks and Relationships 10thWeek: Managing Networks and Relationships 11thWeek: Overcoming the Barriers to Supply Chain Integration 12thWeek: Overcoming the Barriers to Supply Chain Integration 13th Week: Presentation 14th Week: Presentation |
Week | Subject | Related Preparation |
1) | Logistics & Competitive Strategy | |
2) | Logistics & Customer Value | |
3) | Measuring Logistics Costs and Performance | |
4) | Creating the Agile Supply Chain | |
5) | Strategic Lead-Time Management | |
6) | Strategic Lead-Time Management | |
7) | Managing the Global Pipeline | |
8) | Managing the Global Pipeline | |
9) | Managing Networks and Relationships | |
10) | Managing Networks and Relationships | |
11) | Overcoming the Barriers to Supply Chain Integration | |
12) | Overcoming the Barriers to Supply Chain Integration | |
13) | Presentation | |
14) | Presentation |
Course Notes / Textbooks: | Supply Chain Management: by S. Chopra and P. Meindl, 4th ed. 2010, Upper Saddle River, NJ: Prentice Hall. Designing and Managing the Supply Chain: Concepts, Strategies and Case Studies by Simchi Levi, Kaminsky, Simchi Levi, 3rd ed. 2008, McGraw-Hill. Logistics and Supply Chain Management by Martin Christoper, 2004. |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 3 | % 15 |
Midterms | 1 | % 35 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 40 |
Quizzes | 3 | 3 |
Midterms | 8 | 50 |
Final | 8 | 60 |
Total Workload | 153 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |