PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
BME1032 | Introduction to Biology | Spring | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi CANAN BAĞCI |
Recommended Optional Program Components: | None |
Course Objectives: | - To introduce students to the basic concepts and principles of biology - To introduce basic life units - To describe the structure of the cell - To describe the structure and function of cellular organelles. - To describe the processes involved in cellular division |
The students who have succeeded in this course; Students who successfully complete this course are able to; 1. Explain the steps in the scientific process and list the importance of biology in society and daily life. 2. Define the cell structure and function. 3. Describe the basic chemical structure of deoxyribonucleic acid (DNA), ribonucleic acid (RNA), carbohydrates, lipids, and proteins. 4. Explain the role of DNA and RNA in transmitting information from genotype (DNA) to phenotype (protein) and deciphering the genetic code. 5. Defines the evolution and ecosystem. |
1. Week: What is “cell”? by Dr. Filiz Sağlam, Dep. of Clinical Microbiology 2. Week: Cellular Organels by Dr. Gözde Erkanlı Şentürk, Dep. of Histology &Embryology 3. Week: Cell Division & Cell Death by Dr. Gözde Erkanlı Şentürk, Dep. of Histology &Embryology 4. Week: Lab: How to use microscobe-observation of some bacteria (in Goztepe Campus, Multidisipline Lab.) by Dr. Filiz Sağlam, Dep. of Clinical Microbiology 5. Week: Lab: Cell Types and Cell Division (in Goztepe Campus, Multidisipline Lab.) by Dr. Gözde Erkanlı Şentürk, Dep. of Histology &Embryology 6. Week: Muscle, Contraction & Human Activity by Dr. Gözde Erkanlı Şentürk, Dep. of Histology &Embryology 7. Week: Mid-Exam 8. Week: Nutrition and GIS System by Dr. Gözde Erkanlı Şentürk, Dep. of Histology &Embryology 9. Week: Circulation &Respiratory System by Dr. Gözde Erkanlı Şentürk, Dep. of Histology &Embryology 10. Week: Nervous System &Senses by Dr. Gözde Erkanlı Şentürk, Dep. of Histology &Embryology 11. Week: Reproductive System by Dr. Gözde Erkanlı Şentürk, Dep. of Histology &Embryology 12. Week: Introduction to Human Development by Dr. Gözde Erkanlı Şentürk, Dep. of Histology &Embryology 13. Week: Stem Cells by Dr. Gözde Erkanlı Şentürk, Dep. of Histology &Embryology 14. Week: Final Exam |
Week | Subject | Related Preparation |
1) | Human biology, Science and Society | |
2) | Cell Overview | Lecture notes |
3) | Organelles of the Cell | Lecture notes |
4) | Cell structure and functions | |
5) | DNA and chromosome | |
6) | DNA replication | Lecture notes |
7) | Cell division and metamorphosis | |
8) | Cancer: Uncontrolled cell division and differentiation | Lecture notes |
9) | Genetics and inheritance | |
10) | Human embryogenesis | |
11) | From cells to organs | |
12) | Introduction to stem cells | |
13) | Ecosystem and Population | |
14) | Evolution and the beginning of life | Lecture Notes |
Course Notes / Textbooks: | 1. Michael D. Johnson. “ Human Biology, Concepts and Current Issues”, ISBN: 1292166274, 8th Edition, Publisher: Pearson, 2017. 2-Alberts, B., Johnson, A., Lewis, J., Raff, M., Roberts, K., Walter, P. “Molecular Biology of The Cell”, 5th Edition, ISBN:9780815341055, Publisher: Garland Science, 2008. |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 5 |
Midterms | 1 | % 35 |
Final | 1 | % 60 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Laboratory | 3 | 9 | 27 |
Study Hours Out of Class | 14 | 6 | 84 |
Quizzes | 1 | 3 | 3 |
Midterms | 1 | 3 | 3 |
Final | 1 | 3 | 3 |
Total Workload | 162 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |