| COMMUNICATION DESIGN | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| VCD2017 | History of Graphic Design | Fall | 3 | 0 | 3 | 4 |
| Language of instruction: | English |
| Type of course: | Must Course |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi İPEK TORUN |
| Course Lecturer(s): |
Prof. Dr. NAZLI EDA NOYAN CELAYİR Instructor DİDEM WONG |
| Recommended Optional Program Components: | Art, Culture and Society/Visual Culture |
| Course Objectives: | During the course of our study we will study to comprehend and learn the historical landmarks of graphic design, the important design movements and styles as well as designers through a chronological and regional categorization. The course will evolve with the lectures, discussions on the visual material and presentations. Besides design history with emphasis on the relationship of design with society, technology, politics, nature to the larger cultural context, Turkish graphic design history will also be a subject of this class. |
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The students who have succeeded in this course; 1) Comprehend the cultural, social, economic and politic significance of graphic design discipline. 2)Become accustomed to the graphic design terminology. 3) Comprehend the historical landmarks of graphic design. 4) Recognize the important design movements and styles as well as designers. 5) Enrich their visual vocabulary by exploring different historical styles. 6) Compare composition, components, and concepts in different graphic design products. 7) Build the background to exhibit critical and syntheizing approach towards today’s graphic design uring conceptual and practical creation. 8) Discuss graphic design with appropriet design concepts and historical information. |
| 1. Week : Introduction, syllabus overview, expectations 2.Week : “How art made the world” Screening GDC Chapter 2 - Graphic Design and Communication pg: 9-29 GDC Chapter 8 - Graphic Design and Art pg: 162-178 3.Week : The Beginning: Prehistoric times, Ancient Egypt, Antique Greek; the alphabets Screening HGD Part I - Prologue pg: 4-54 4.Week : Illuminated manuscripts 2 Screenings HGD Part I - Prologue pg: 4-54 5.Week : Origins; 17th century-18th century: Printing, Typography, Fashion 2 Screenings HGD Part II - A Graphic Renaissance pg: 58-85 6.Week : The Industrial Revolution, 19th century: Photography; Pioneers Screening HGD Part III - The Industrial Revolution pg: 126-144 7.Week : After World War I, 20th century: Pioneers GDC Chapter 6 - Modernism pg: 111-135 8.Week : Midterm review 9.Week : Magazines, Post Modernism, Pioneers GDC Chapter 7 - Postmodernism and Globalization pg: 137-161 10.Week : Graphic Design in Turkey: Political posters; Commercial and movie posters; Pioneers - World Graphics Day 11.Week : 21st Ccentury: Today and future Presentations 12.Week : 21st Ccentury: Today and future Presentations 13.Week : 21st Ccentury: Today and future Presentations 14. Week: “First Things First” Manifesto and the responsibility of design.GDC Chapter 4 - Social, Cultural and Economic Functions pg: 57-80 |
| Week | Subject | Related Preparation |
| 1) | Introduction, syllabus overview, expectations | pre-information on the course content |
| 2) | “How art made the world” Screening GDC Chapter 2 - Graphic Design and Communication pg: 9-29 GDC Chapter 8 - Graphic Design and Art pg: 162-178 | readings |
| 3) | The Beginning: Prehistoric times, Ancient Egypt, Antique Greek; the alphabets Screening HGD Part I - Prologue pg: 4-54 | readings |
| 4) | Illuminated manuscripts 2 Screenings HGD Part I - Prologue pg: 4-54 | readings |
| 5) | Origins; 17th century-18th century: Printing, Typography, Fashion 2 Screenings HGD Part II - A Graphic Renaissance pg: 58-85 | readings |
| 6) | The Industrial Revolution, 19th century: Photography; Pioneers Screening HGD Part III - The Industrial Revolution pg: 126-144 | readings |
| 7) | After World War I, 20th century: Pioneers GDC Chapter 6 - Modernism pg: 111-135 | readings |
| 8) | Magazines, Post Modernism, Pioneers GDC Chapter 7 - Postmodernism and Globalization pg: 137-161 | readings |
| 9) | Graphic Design in Turkey: Political posters; Commercial and movie posters; Pioneers - World Graphics Day | readings |
| 9) | Graphic Design in Turkey: Political posters; Commercial and movie posters; Pioneers - World Graphics Day | readings |
| 10) | midterm review | exam preperation |
| 11) | 21st Ccentury: Today and future Presentations | presentation preperation |
| 12) | 21st Ccentury: Today and future Presentations | presentation prep |
| 13) | 21st Ccentury: Today and future Presentations | presentation prep |
| 14) | “First Things First” Manifesto and the responsibility of design.GDC Chapter 4 - Social, Cultural and Economic Functions pg: 57-80 presentations continue | readings and presentation prep |
| Course Notes / Textbooks: | Will be given weekly. Ek yazılı ders malzemesine OIS üzerinden ulaşılabilir. |
| References: | Barnard, Malcom. Graphic Design As Communication. Londra: Routledge. 2005. ISBN:0415278139 Meggs, Philip B., A History of Graphic Design. 3rd Edition. NY: John Wiley & Sons; 1998. Heler, Steven. Graphic Style: From Victorian to Digital, Harry N. Abrams, 2001. Aynsley, Jeremy. A Century of Graphic Design. Hong Kong: Barron’s, 2001 Bhaskaran, Lakshmi. Designs of the Times, Mies: Rotovision, 2005 Hollis, Richard. Graphic Design: A Concise History. Londra: Thames & Hudson, 1994. Livingston, Alan & Isabella. Encyclopaedia of Graphic Design and Designers. Londra: Thames & Hudson, 1994. Lupton, Ellen. and Abbott Miller. Design, Writing, Research. Writing on Graphic Design. Londra: Phaidon, 1996. ISBN: 0714838519 Albrecht, Donald; Lupton, Ellen & Holt, Steven Skov. Design Culture Now: The National Design Triennial by, Princeton Architectural Press, 2000. ISBN: 1568982186 Noyan, Nazlı Eda. “Romantik Aşkın Yeniden Sunumu: 1965-1975 Türk Melodram Posterlerindeki Tasarım ve Anlamın İncelenmesi”. Yüksek Lisans Tezi, Bilkent Üniversitesi, 1998. ____. “Grafik Tasarım ve Sinemanın Arakesitinde Türk Sinemasında Film Jenerikleri Tarihi”, Doktora Tezi, İTÜ, 2009. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Presentation | 1 | % 40 |
| Midterms | 1 | % 20 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 13 | 39 |
| Presentations / Seminar | 1 | 4 |
| Midterms | 1 | 4 |
| Final | 1 | 4 |
| Total Workload | 93 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Create design oriented application for the visual communication design field. | 2 |
| 2) | Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field. | 2 |
| 3) | Qualify in design directing through analysis and design processes. | 2 |
| 4) | Display creative thinking, approach and production process skills. | 5 |
| 5) | Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually. | 5 |
| 6) | Identify complementary design solutions in the visual field in order to solve communication problems. | 5 |
| 7) | Perform necessary operational skills in order to finalize products in the visual communication design field. | 3 |
| 8) | Evaluate recent design trends and the evolving aesthetic perspectives. | 5 |
| 9) | Use recent design softwares that coincide with the developing information technologies and communication channels. | 2 |
| 10) | Interpret theoretical, historical and intellectual roots of the visual communication design field. | 5 |
| 11) | Perform necessary time management in order to complete a visual communication design project. | 2 |
| 12) | Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project. | 3 |
| 13) | Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work. | 3 |
| 14) | Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. | 5 |