| MEDICAL DOCUMENTATION AND SECRETARIAL (TURKISH) | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| TDS2008 | Public Relations in Health Institutions | Spring | 2 | 0 | 2 | 5 |
| Language of instruction: | Turkish |
| Type of course: | Must Course |
| Course Level: | Associate (Short Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Instructor FIRAT KARA |
| Recommended Optional Program Components: | Archive |
| Course Objectives: | The objectives of this course are enable students to gain knowledge about conceptual basis of public relations, to introduce practices of public relations in health ınstitutions in the world and in Turkey, to be acquired communication skills akin to public relations and give information about management of public relations, corporate identity, corporate ımage and corporate reputation in health care organizations. |
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The students who have succeeded in this course; 1-Explain general principles of public relations in health care organizations, 2- Summarize target audience of public relations, 3- Classify basic objectives and principles of public relations, 4- Explain the roles and importance of communication in public relations, 5- Summarize communication tools and methods used in public relations, 6- Comment on organizing of public relations, 7- Explain public relations in health care organizations, 8- Explain applications of public relations in health care organizations, 9- Give examples about practices of public relations in health institutions in the world and in Turkey. |
| This course covers general principles of public relations in health care organizations, target audience of public relations, conceptual basis of public relations, basic objectives and principles of public relations, the roles and importance of communication in public relations, communication tools and methods used in public relations, organizing of public relations, public relations in health care organizations, applications of public relations practice areas, applications of public relations in health care organizations, the management of public relations, corporate ıdentity, corporate ımage and corporate reputation in health care organizations, ethics and public relations, practices of public relations in health ınstitutions in the world and in Turkey. |
| Week | Subject | Related Preparation |
| 1) | Introduction to Public Relations in Health Care Organizations: General Principles | |
| 2) | Conceptual Basis of Public Relations | |
| 3) | Target Audience of Public Relations | |
| 4) | Basic Objectives and Principles of Public Relations | |
| 5) | The Roles and Importance of Communication in Public Relations | |
| 6) | Communication Tools and Methods used in Public Relations | |
| 7) | Organizing of Public Relations | |
| 8) | Public Relations in Health Care Organizations | |
| 9) | Ethics and Public Relations | |
| 10) | Applications of Public Relations Practice Areas, Applications of Public Relations in Health Care Organizations | |
| 11) | The Management of Public Relations | |
| 12) | Corporate Identity, Corporate Image and Corporate Reputation in Health Care Organizations | |
| 13) | Practices of Public Relations in Health Institutions in the World | |
| 14) | Practices of Public Relations in Health Institutions in Turkey |
| Course Notes / Textbooks: | Haftalık olarak dağıtılacaktır. Weekly distributed by the course lecturer. |
| References: | • Sabuncuoğlu, Z., (2008), “İşletmelerde Halkla İlişkiler”, Alfa Akademi Basım Yayım Dağ.Ltd. Şti., Bursa. • Tengilimoğlu, Dilaver, (2001), “Sağlık Kuruluşlarında Halkla İlişkiler”, Gazi Kitabevi Tic. Ltd. Şti. Ankara. • Tengilimoğlu, D., Işık, O., Akbolat, M. (2012), “Sağlık İşletmeleri Yönetimi”, Nobel Akademik Yayıncılık Eğitim Danışmanlık Tic. Ltd. Şti., Geliştirilmiş 5. Basım, Ankara. • Erdoğan İ., (2008), “Teoride ve Pratikte Halkla İlişkiler”, Pozitif Matbaacılık, Geliştirilmiş 2. Baskı, Ankara. • Canöz, K., (2010), “Sağlık Kuruluşlarında Halkla İlişkiler Uygulamaları”, Palet Yayınları, 1. Baskı, Konya. • Göksel, A.B., (2010), “Stratejik Halkla İlişkiler Yönetimi”, Nobel :Yayın Dağıtım Tic. Ltd. Şti., 1. Basım, Ankara. • Bülbül, R.A., (2004), “Halkla İlişkiler”, Nobel Yayım Dağ.Ltd. Şti., 2. Basım, Ankara. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Quizzes | 1 | % 10 |
| Homework Assignments | 1 | % 10 |
| Midterms | 1 | % 20 |
| Final | 1 | % 60 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 2 | 28 |
| Study Hours Out of Class | 14 | 5 | 70 |
| Presentations / Seminar | 1 | 8 | 8 |
| Homework Assignments | 4 | 4 | 16 |
| Quizzes | 1 | 1 | 1 |
| Midterms | 1 | 1 | 1 |
| Final | 1 | 1 | 1 |
| Total Workload | 125 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Write and pronounce the correct terms used in the field of medicine properly. | 4 |
| 2) | Compile data related to medical statistics and reports the results analyzing bu scientific methods periodically. | 2 |
| 3) | Communicate with relevant authorities verbally and in writing between inner and outer organization | 5 |
| 4) | Continuously improve their professional knowledge and skills. | 3 |
| 5) | Solve the problems faced in business life in a guick and effective way. | 4 |
| 6) | Uses Turkish language and body language effectively. | 4 |