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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0430	Persian IV	Fall Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. BURCU ALARSLAN ULUDAŞ
Recommended Optional Program Components:	None
Course Objectives:	The main goal of this course is to develop intermediate-level listening, reading, conversational, and compositional skills. The course is designed to help students recognize common knowledge, beliefs, attitudes, and behavioral patterns of the Persian people, and to comply (verbally and nonverbally) with Persian cultural norms.

Learning Outcomes

The students who have succeeded in this course;
The students who succeeded in this course;
Listening: S/he will be able to comprehend familiar words and phrases about areas of immediate personal relevance.
Reading: S/he will be able to understand short texts. S/he will be able to find specific, predictable information in reading samples of different kind.
Spoken Interaction: S/he will be able to communicate in a talking about routine tasks requiring a direct and simple exchange of information on familiar topics and activities.
Spoken Production: S/he will be able to use phases and sentences to provide descriptions of the immediate surrounding and information of familiar topics.
Writing: S/he will be able to write short compositions relating to the matters in area of immediate needs.

Course Content

Intermediate scope of Common European Framework of Reference; A2+ Language level requirements

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Greetings. Explanation of course content and procedure, syllabus. Practice of greetings and introducing yourselves to other classmates, asking questions and saying what is your major, what do you do, what are your hobbies, where do you live? Fundamental syntactical issues in Persian language covered basically in Persian I, II & II class and further.	Compiled Material
2)	Relative clauses	Compiled Material
3)	Relative clauses	Compiled Material
4)	Word order in complex sentences in Persian	Compiled Material
5)	The passive voice	Compiled Material
6)	The passive voice	Compiled Material
7)	Revision.	Compiled Material
8)	Midterm Exam
9)	Conditional sentences	Compiled Material
10)	The interrogative particle	Compiled Material
11)	Reported speech and verbs of sense perception	Compiled Material
12)	Negative infinitive	Compiled Material
13)	Future tense	Compiled Material
14)	Past Subjunctive	Compiled Material

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Application	1	% 15
Quizzes	3	% 15
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	1	2	2
Study Hours Out of Class	14	1	14
Quizzes	3	6	18
Midterms	1	10	10
Final	1	10	10
Total Workload			96

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3