Week |
Subject |
Related Preparation |
1) |
Greetings. Explanation of course content and procedure, syllabus.
Practice of greetings and introducing yourselves to other classmates, asking questions and saying what is your major, what do you do, what are your hobbies, where do you live?
Fundamental syntactical issues in Persian language covered basically in Persian I & II class and further.
|
Compiled Material |
2) |
Suffixed possessive pronouns or pronominal enclitics |
Compiled Material |
3) |
Reflexive pronoun self and ezafe construction of self with independent pronouns |
Compiled Material |
4) |
Comparative adjectives; superlative adjective |
Compiled Material |
5) |
Infinitive forms in Persian, past and present stems
List of most common Persian infinitives/verbs, with their stems; reading together in class and study them
|
Compiled Material |
6) |
Possessives, self, adjectives, past and present stems/tenses in class |
Compiled Material |
7) |
Revision |
Compiled Material |
8) |
Midterm Exam |
|
9) |
Present indicative in Persian and its varying meanings and expressions; two forms of verb ‘to be’ in Persian in the present and past tense |
Compiled Material |
10) |
Specific marker of direct object in Persian; question words of quantity; word of counting a unit, item, piece, part etc; propositions in Persian & expressions using propositions |
Compiled Material |
11) |
Interrogative formal and colloquial words/expressions
Adverbial words/expressions of situation, time and location
|
Compiled Material |
12) |
The present perfect tense in Persian called ‘relational past’ |
Compiled Material |
13) |
The past perfect tense
The present subjunctive
The past progressive
|
Compiled Material |
14) |
Pronominal [possessive] suffixes or pronominal enclitics used with some common verbs
Sensation words and verbs
|
Compiled Material |
|
Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |