Week |
Subject |
Related Preparation |
1) |
Greetings. Explanation of course content and procedure, syllabus.
Practice of greetings and introducing yourselves to other classmates, asking questions and saying what is your major, what do you do, what are your hobbies, where do you live?
Fundamental syntactical issues in Persian language covered basically in Persian I & II class and further.
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Compiled Material |
2) |
Suffixed possessive pronouns or pronominal enclitics |
Compiled Material |
3) |
Reflexive pronoun self and ezafe construction of self with independent pronouns |
Compiled Material |
4) |
Comparative adjectives; superlative adjective |
Compiled Material |
5) |
Infinitive forms in Persian, past and present stems
List of most common Persian infinitives/verbs, with their stems; reading together in class and study them
|
Compiled Material |
6) |
Possessives, self, adjectives, past and present stems/tenses in class |
Compiled Material |
7) |
Revision |
Compiled Material |
8) |
Midterm Exam |
|
9) |
Present indicative in Persian and its varying meanings and expressions; two forms of verb ‘to be’ in Persian in the present and past tense |
Compiled Material |
10) |
Specific marker of direct object in Persian; question words of quantity; word of counting a unit, item, piece, part etc; propositions in Persian & expressions using propositions |
Compiled Material |
11) |
Interrogative formal and colloquial words/expressions
Adverbial words/expressions of situation, time and location
|
Compiled Material |
12) |
The present perfect tense in Persian called ‘relational past’ |
Compiled Material |
13) |
The past perfect tense
The present subjunctive
The past progressive
|
Compiled Material |
14) |
Pronominal [possessive] suffixes or pronominal enclitics used with some common verbs
Sensation words and verbs
|
Compiled Material |
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Program Outcomes |
Level of Contribution |
1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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