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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ACL3098	Literary Criticism	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ELİF BAŞ
Course Lecturer(s):	Prof. Dr. GÖNÜL BAKAY
Recommended Optional Program Components:	None
Course Objectives:	The objective of this course is o study some of the significant developments and movements of twentieth century literary theory within their historical, cultural and philosophical contexts.

Learning Outcomes

The students who have succeeded in this course;
The students who succeed in this course will be able to:

1)use advanced, field specific theoretical and practical knowledge on literary theory
2) o define functions and meanings of social, geographical, historical and stylistic variations of the different literary theories
3)formulate interpretations of texts by the theories of various literary critics.
4)criticize and display creativity of thought in selected literary texts.
5)transfer theoretical knowledge and skills of literary citicism into the act of literary interpretation

Course Content

Literature, Theory and Criticism

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Sigmund Freud, The Interpretation of Dreams	Reading
3)	Victor Shklovsky, ‘Art as Technique’	Reading
4)	Ferdinand de Saussure, Course in General Linguistics	Reading
5)	Roland Barthes, ‘From Work to Text’	Reading
6)	Paul Ricoeur, ‘Phenomenology and Theory of Literature’	Reading
7)	V. N. Vološinov, ‘Marxism and the Philosophy of Language’	Reading
8)	Review
9)	M.M. Bakhtin, ‘Discourse in the Novel’	Reading
10)	M.M. Bakhtin, ‘Discourse in the Novel’	Reading
11)	Louis Althusser, ‘Ideology and the State’	Reading
12)	Michel Foucault, ‘The Order of Discourse’	Reading
13)	Elaine Showalter, ‘Towards a Feminist Poetics’	Reading
14)	Bell Hooks, ‘Postmodern Blackness’	Reading
15)	Final
16)	Final

Sources

Course Notes / Textbooks:	Modern Literary Theory: A Reader, 3rd edn. Philip Rice and Patricia Waugh, eds. London and New York: Arnold, 1996.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	16	% 10
Quizzes	2	% 10
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	7	98
Quizzes	2	2	4
Midterms	1	2	2
Final	1	2	2
Total Workload			148

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2