ECONOMICS | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ADV3644 | Advertising and Popular Culture | Fall | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi HANDE BİLSEL |
Course Lecturer(s): |
Dr. Öğr. Üyesi HANDE BİLSEL |
Recommended Optional Program Components: | None |
Course Objectives: | This course aims to teach students the evolution of popular culture in light of consumption sociology and advertising industry. Students will analyse the comparative discourses of advertising in various forms both historically, critically and also strategically. Students will also explore the role of advertising in contemporary culture and its connections to larger economic, social and political forces. From an investigation of advertising's crucial function in media economics and our wider capitalist system to a consideration of people who both make and watch advertising, this insightful course enables students to make sense of advertising's powerful influence as both an economic force and an artistic form. |
The students who have succeeded in this course; At the end of the course, you will be able to: 1. Explore historical, social and economic forces and dynamics that have shaped consumer culture in light of advertising and marketing communications; 2. Assess the various claims of different perspectives on advertising and understand how they challenge and complicate one another; 3. Explore a brief history of advertising within the framework of consumer culture theory; 5.Develop understanding in analysing advertisements in terms of form, semiotics and ideology; 6. Breakdown the advertising audience through the use of fragmentation, segmentation and distinction; 7. Learn about the functioning and organizational structure of advertising agencies; 8. Explore the role of 'creativity' and art in making of advertising; 9.Explore different facets of consumer society by analysing consumer empowerment, engagement, interpretation and resistance; 10. Utilize the ways to present student's own research and debate. |
From an investigation of advertising's crucial function in media economics and our wider capitalist system to a consideration of people who both make and watch advertising, this insightful course enables students to make sense of advertising's powerful influence as both an economic force and an artistic form. |
Week | Subject | Related Preparation |
1) | Orientation | |
2) | Why study advertising? Discussion of the various reasons why advertising matters in shaping of society and consumption | |
3) | The history of advertising: Contexts, transformations and continuity | |
4) | Analysing advertisements: Form, semiotics and ideology | |
5) | Advertising, capitalism and ideology Consumer society and the magic system Selling capitalism | |
6) | Advertising commodities and commodity fetishism The life cycle of the commodit | |
7) | Midterm | |
8) | Audiences for sale: Quantification, segmentation and personalization Conspicuous consumption From nishification to personalization | |
9) | Advertising agencies: Organization, agency and internal conflict Agency as form of chaos | |
10) | Advertising as art: From creativity to critique Advertising changing the world The stakes of advertising as ar | |
11) | Assignment topic presentations | |
12) | Empowering consumers: Engagement, interpretation and resistance What does the audience get from advertising? Active audiences online Activist resistance to advertising | |
13) | The politics of advertising: Capitalism, resistance and liberalism The power of advertising | |
14) | Chapter reviews and total wrap up |
Course Notes / Textbooks: | Nicholas Holm, Advertising and Consumer Society: A critical Introduction (2017), Palgrave,London. |
References: | Other required readings will be uploaded to students via Itslearning. Diğer gerekli okumalar Itslearning üzerinden yüklenecektir. |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 13 | 3 | 39 |
Study Hours Out of Class | 14 | 6 | 84 |
Midterms | 1 | 3 | 3 |
Final | 1 | 3 | 3 |
Total Workload | 129 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | As a world citizen, she is aware of global economic, political, social and ecological developments and trends. | 2 |
2) | He/she is equipped to closely follow the technological progress required by global and local dynamics and to continue learning. | 2 |
3) | Absorbs basic economic principles and analysis methods and uses them to evaluate daily events. | 2 |
4) | Uses quantitative and statistical tools to identify economic problems, analyze them, and share their findings with relevant stakeholders. | 2 |
5) | Understands the decision-making stages of economic units under existing constraints and incentives, examines the interactions and possible future effects of these decisions. | 1 |
6) | Comprehends new ways of doing business using digital technologies. and new market structures. | 2 |
7) | Takes critical approach to economic and social problems and develops analytical solutions. | 1 |
8) | Has the necessary mathematical equipment to produce analytical solutions and use quantitative research methods. | 2 |
9) | In the works he/she contributes, observes individual and social welfare together and with an ethical perspective. | 2 |
10) | Deals with economic problems with an interdisciplinary approach and seeks solutions by making use of different disciplines. | 1 |
11) | Generates original and innovative ideas in the works she/he contributes as part of a team. | 2 |