| INDUSTRIAL ENGINEERING | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| NMD3114 | Media Economics | Spring | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assoc. Prof. TİRŞE ERBAYSAL FİLİBELİ |
| Recommended Optional Program Components: | None |
| Course Objectives: | The Media Economics course aims to provide students with a comprehensive understanding of the economic structures in the media industry. By analyzing economic models, various market forces and regulatory policies, students will develop a critical perspective on how the political and economic factors influence media production, distribution and consumption while fostering independent, ethical and sustainable media models that contribute to media freedom and democracy. |
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The students who have succeeded in this course; At the end of the course, students will be able to: 1. Define key terms and theories related to media economics, market structures, alternative media and relations of production. 2. Explain how different factors such as platforms and regulations shape the media landscape and influence editorial independence. 3. Evaluate the political economic implications of the internet, audience labour and platform oligopolies in terms of media viability, freedom and long-term sustainability. 4. Critically assess the economic challenges facing alternative and independent media initiatives by debating the ethical and financial dilemmas of advertising-based versus public-interest media business models. 5. Develop a business plan for a new media start-up that incorporates public interest goals, sustainable revenue models and independent editorial policy. |
| This course examines the impact of advertising, audience commodification and digital labour on the sustainability of media and explore the rise of alternative media. Therefore, it attempts to encourage media entrepreneurship and innovation through promoting alternative media ecosystems that empower communities and underrepresented voices. In order to achieve that, the course invites students to apply the theoretical learning into the real-world practices by developing and pitching a creative media business plan. Course Teaching Method includes discussion, case study, assignments, project preparation, individual and group work. |
| Week | Subject | Related Preparation |
| 1) | Introduction to the course | |
| 2) | What is media economics and why do we care? | |
| 3) | Understanding the political economic structure of mass media | |
| 4) | Internet and the digital revolution | |
| 5) | The rise of independent and alternative media | |
| 6) | Platform economy and capitalism | |
| 7) | Digital labour and the audience commodity | |
| 8) | Regulating the digital media | |
| 9) | Midterm exam | |
| 10) | Finding sustainable economic models for media | |
| 11) | Changing journalism: From citizen journalists to jinfluencers | |
| 12) | Precarity and independence in the digital media | |
| 13) | Final project presentations | |
| 14) | Final project presentations |
| Course Notes / Textbooks: | To be made available by instructor... |
| References: | - |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 15 |
| Presentation | 1 | % 15 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 14 | 4 | 56 |
| Project | 1 | 20 | 20 |
| Midterms | 1 | 3 | 3 |
| Final | 1 | 3 | 3 |
| Total Workload | 124 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Build up a body of knowledge in mathematics, science and industrial engineering subjects; use theoretical and applied information in these areas to model and solve complex engineering problems. | |
| 2) | Identify, formulate, and solve complex engineering problems; select and apply proper analysis and modeling methods for this purpose. | |
| 3) | Design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; apply modern design methods for this purpose. The ability to apply modern design methods to meet this objective. | |
| 4) | Devise, select, and use modern techniques and tools needed for solving complex problems in industrial engineering practice; employ information technologies effectively. | |
| 5) | Design and conduct experiments, collect data, analyze and interpret results for investigating the complex problems specific to industrial engineering. | |
| 6) | Cooperate efficiently in intra-disciplinary and multi-disciplinary teams; and show self-reliance when working independently. | |
| 7) | Demonstrate effective communication skills in both oral and written English and Turkish. Writing and understanding reports, preparing design and production reports, making effective presentations, giving and receiving clear and understandable instructions. | |
| 8) | Recognize the need for lifelong learning; show ability to access information, to follow developments in science and technology, and to continuously educate him/herself. | 3 |
| 9) | Develop an awareness of professional and ethical responsibility, and behaving accordingly. Information about the standards used in engineering applications. | |
| 10) | Know business life practices such as project management, risk management, and change management; develop an awareness of entrepreneurship, innovation, and sustainable development. | 4 |
| 11) | Know contemporary issues and the global and societal effects of modern age engineering practices on health, environment, and safety; recognize the legal consequences of engineering solutions. | |
| 12) | Develop effective and efficient managerial skills. |