| MARKETING (TURKISH) | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| NMD3202 | Media Criticism | Fall | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Associate (Short Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assist. Prof. MELİS ÖZBEK |
| Recommended Optional Program Components: | None. |
| Course Objectives: | This course aims to raise awareness of bias and ideology in the media that surround us daily. The course does not promote a particular political viewpoint, but challenges you to engage media critically, thereby becoming better informed citizens. Teaching method of the course: lecture, readings, group presentation, discussions, case studies |
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The students who have succeeded in this course; - Apply structuralist and semiotic approaches to analyze media texts, identifying key elements such as signs, signification, myth, discourse, and ideological structures. - Examine media content using theories of representation, framing, agenda-setting, and discourse analysis, assessing how various groups and issues are portrayed. -Utilize CDA methods to evaluate media narratives, particularly in relation to racism, ideology, and power structures in news coverage. - Investigate how media portrayals shape public perceptions of minorities, refugees, women, LGBTQ+ individuals, and racialized groups. - Analyze journalistic practices in disaster reporting, considering ethical concerns, representation of victims, and media biases in coverage. |
| This course aims to raise awareness of bias and ideology in the media that surround us daily. The course does not promote any political viewpoint, but challenges you to engage with media critically, thereby becoming more critical and literate on contemporary cultural, social, and political issues. The primary objective is to let the students gain the knowledge and problem-solving skills to understand and criticize the patterns and processes that underlie modern media institutions, their production and practices, and the consequences of those patterns and processes on the way media audiences understand and interpret the world. This course examines global media industries (film, television, news, new media, etc.) and their content through specific national and international case studies. It reviews cultural, media and communication theories to learn about the political and cultural roles of media. |
| Week | Subject | Related Preparation |
| 1) | Introduction to the course | |
| 2) | Introduction to media criticism | Hartley: medium/media, news values, objectivity, literacy |
| 3) | Medya metninin anlamını aramak: Yapısalcılık ve Göstergebilim | Easthope, A., & McGowan, K. (Eds.). (2004). A critical and cultural theory reader. University of Toronto Press. pp. 3-12. Bignell, J. (2002). Media semiotics: An introduction. Manchester University Press, pp. 5-16 Hartley: binary oppositions, language, functions of langue, meaning, myth, narrative, parole, rhetoric, semiotics/semiology, sign, signification, structuralism |
| 4) | Medya metninin anlamını aramak: Göstergebilim, ideoloji ve söylem. | Easthope, A., & McGowan, K., pp. 33-42 & 94-102 Bignell, pp. 16-27 Hartley: discourse, hegemony, ideology, ideological state apparatus, interpellation, myth |
| 5) | Approaches to analyzing the media content: Representation, framing, agenda-setting, discourse analysis | Bignell: pp. 79-104 Hartley: bias, content analysis, representation, gatekeeper, mass communication, stereotype, text/textual analysis Hall, 1997, Representation, pp. 79-104 Hall, 1980, Culture, Media & Language, pp. 117-128 |
| 6) | Eleştirel Söylem Analizi | Wodak, 2015, Critical Discourse Analysis. Fairclough, 2010, Critical Discourse Analysis, pp. 230-255 Van Dijk, 2000, New(s) racism - A discourse analytical approach. Van Dijk, 2008, News, Discourse and Ideology Van Dijk, 2015, Racism in the Press. |
| 7) | Migration and media I: Minorities in Turkey | Koksal, 2016, Memory, Identity: The Turkish Context, pp. 1-25. Özbek, 2022, The Netflix Effect on Turkish Television, pp. 75-93. Supplementary course material will be announced through Itslearning. |
| 8) | Midterm | |
| 9) | Migration and media II: Refugees and immigrants | Bingell, pp. 79-104 Hall, Representation, 1997, pp. 223-291 Supplementary course material will be announced through Itslearning. |
| 10) | Race, gender, and media I: Sports and the new concepts of race and racism | Easthrope & McGowan; pp. 87-90 Hartley: Ethnic/ethnicity; race; subjectivity |
| 11) | Race, gender, and media II: Media coverage on women and LGTBQ+ | Easthrope & McGowan: pp.143-177 & 191-197 & 102-108 Hartley: subjectivity, gender |
| 12) | Disasters and media I: Media outlets and journalistic factors | Supplementary course material will be announced through Itslearning. |
| 13) | Disasters and media II: Coverage of victims: women, children, survivors | Supplementary course material will be announced through Itslearning. |
| 14) | Evaluation of the term before final exam |
| Course Notes / Textbooks: | Bignell, J. (2002). Media semiotics: An introduction. Manchester University Press. Easthope, A., & McGowan, K. (Eds.). (2004). A critical and cultural theory reader. University of Toronto Press. Hartley, J. (2012). Communication, cultural and media studies: The key concepts. Routledge. Ott, B. L., & Mack, R. L. (2020). Critical media studies: An introduction. John Wiley & Sons. |
| References: | Bignell, J. (2002). Media semiotics: An introduction. Manchester University Press. Easthope, A., & McGowan, K. (Eds.). (2004). A critical and cultural theory reader. University of Toronto Press. Hartley, J. (2012). Communication, cultural and media studies: The key concepts. Routledge. Ott, B. L., & Mack, R. L. (2020). Critical media studies: An introduction. John Wiley & Sons. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 1 | % 10 |
| Presentation | 1 | % 20 |
| Midterms | 1 | % 25 |
| Final | 1 | % 45 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 55 | |
| PERCENTAGE OF FINAL WORK | % 45 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Study Hours Out of Class | 14 | 6 | 84 |
| Midterms | 1 | 2 | 2 |
| Final | 1 | 2 | 2 |
| Total Workload | 127 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | He/she applies theoretical marketing knowledge on business life. | |
| 2) | He/she performs legal responsibilities of business, follows and applies legislation. | |
| 3) | He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. | |
| 4) | He/she determines, analyses and solves problems that appear in marketing. | |
| 5) | He/she adopts and implements new marketing approaches developed for the changing markets. | |
| 6) | He/she follows and applies vocational current and economic developments in national and international area. | |
| 7) | He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. | |
| 8) | He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis. |