MOLECULAR BIOLOGY AND GENETICS
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
NMD3202 Media Critics Fall 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Assist. Prof. MELİS ÖZBEK
Recommended Optional Program Components: None.
Course Objectives: This course aims to raise awareness of bias and ideology in the media that surround us daily. The course does not promote a particular political viewpoint, but challenges you to engage media critically, thereby becoming better informed citizens.

Teaching method of the course: lecture, readings, group presentation, discussions, case studies

Learning Outcomes

The students who have succeeded in this course;
- Apply structuralist and semiotic approaches to analyze media texts, identifying key elements such as signs, signification, myth, discourse, and ideological structures.
- Examine media content using theories of representation, framing, agenda-setting, and discourse analysis, assessing how various groups and issues are portrayed.
-Utilize CDA methods to evaluate media narratives, particularly in relation to racism, ideology, and power structures in news coverage.
- Investigate how media portrayals shape public perceptions of minorities, refugees, women, LGBTQ+ individuals, and racialized groups.
- Analyze journalistic practices in disaster reporting, considering ethical concerns, representation of victims, and media biases in coverage.

Course Content

This course aims to raise awareness of bias and ideology in the media that surround us daily. The course does not promote any political viewpoint, but challenges you to engage with media critically, thereby becoming more critical and literate on contemporary cultural, social, and political issues.

The primary objective is to let the students gain the knowledge and problem-solving skills to understand and criticize the patterns and processes that underlie modern media institutions, their production and practices, and the consequences of those patterns and processes on the way media audiences understand and interpret the world.

This course examines global media industries (film, television, news, new media, etc.) and their content through specific national and international case studies. It reviews cultural, media and communication theories to learn about the political and cultural roles of media.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to the course
2) Introduction to media criticism Hartley: medium/media, news values, objectivity, literacy
3) Medya metninin anlamını aramak: Yapısalcılık ve Göstergebilim Easthope, A., & McGowan, K. (Eds.). (2004). A critical and cultural theory reader. University of Toronto Press. pp. 3-12. Bignell, J. (2002). Media semiotics: An introduction. Manchester University Press, pp. 5-16 Hartley: binary oppositions, language, functions of langue, meaning, myth, narrative, parole, rhetoric, semiotics/semiology, sign, signification, structuralism
4) Medya metninin anlamını aramak: Göstergebilim, ideoloji ve söylem. Easthope, A., & McGowan, K., pp. 33-42 & 94-102 Bignell, pp. 16-27 Hartley: discourse, hegemony, ideology, ideological state apparatus, interpellation, myth
5) Approaches to analyzing the media content: Representation, framing, agenda-setting, discourse analysis Bignell: pp. 79-104 Hartley: bias, content analysis, representation, gatekeeper, mass communication, stereotype, text/textual analysis Hall, 1997, Representation, pp. 79-104 Hall, 1980, Culture, Media & Language, pp. 117-128
6) Eleştirel Söylem Analizi Wodak, 2015, Critical Discourse Analysis. Fairclough, 2010, Critical Discourse Analysis, pp. 230-255 Van Dijk, 2000, New(s) racism - A discourse analytical approach. Van Dijk, 2008, News, Discourse and Ideology Van Dijk, 2015, Racism in the Press.
7) Migration and media I: Minorities in Turkey Koksal, 2016, Memory, Identity: The Turkish Context, pp. 1-25. Özbek, 2022, The Netflix Effect on Turkish Television, pp. 75-93. Supplementary course material will be announced through Itslearning.
8) Midterm
9) Migration and media II: Refugees and immigrants Bingell, pp. 79-104 Hall, Representation, 1997, pp. 223-291 Supplementary course material will be announced through Itslearning.
10) Race, gender, and media I: Sports and the new concepts of race and racism Easthrope & McGowan; pp. 87-90 Hartley: Ethnic/ethnicity; race; subjectivity
11) Race, gender, and media II: Media coverage on women and LGTBQ+ Easthrope & McGowan: pp.143-177 & 191-197 & 102-108 Hartley: subjectivity, gender
12) Disasters and media I: Media outlets and journalistic factors Supplementary course material will be announced through Itslearning.
13) Disasters and media II: Coverage of victims: women, children, survivors Supplementary course material will be announced through Itslearning.
14) Evaluation of the term before final exam

Sources

Course Notes / Textbooks: Bignell, J. (2002). Media semiotics: An introduction. Manchester University Press.

Easthope, A., & McGowan, K. (Eds.). (2004). A critical and cultural theory reader. University of Toronto Press.

Hartley, J. (2012). Communication, cultural and media studies: The key concepts. Routledge.

Ott, B. L., & Mack, R. L. (2020). Critical media studies: An introduction. John Wiley & Sons.
References: Bignell, J. (2002). Media semiotics: An introduction. Manchester University Press.

Easthope, A., & McGowan, K. (Eds.). (2004). A critical and cultural theory reader. University of Toronto Press.

Hartley, J. (2012). Communication, cultural and media studies: The key concepts. Routledge.

Ott, B. L., & Mack, R. L. (2020). Critical media studies: An introduction. John Wiley & Sons.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 10
Presentation 1 % 20
Midterms 1 % 25
Final 1 % 45
Total % 100
PERCENTAGE OF SEMESTER WORK % 55
PERCENTAGE OF FINAL WORK % 45
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 13 3 39
Study Hours Out of Class 14 6 84
Midterms 1 2 2
Final 1 2 2
Total Workload 127

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Acquire an ability to compile and analyze biological information, clearly present and discuss the conclusions, the inferred knowledge and the arguments behind them both in oral and written format. 3
2) Utilize the wealth of information stored in computer databases to answer basic biological questions and solve problems such as diagnosis and treatment of diseases. 4
3) Develop critical, creative and analytical thinking skills. 5
4) Develop effective communication skills and have competence in scientific speaking, reading and writing abilities in English and Turkish. 3
5) Gain knowledge of different techniques and methods used in genetics and acquire the relevant laboratory skills. 4
6) Detect biological problems, learn to make hypothesis and solve the hypothesis by using variety of experimental and observational methods. 4
7) Gain knowledge of methods for collecting quantitative and qualitative data and obtain the related skills. 3
8) Conduct research through paying attention to ethics, human values and rights. Pay special attention to confidentiality of information while working with human subjects. 5
9) Obtain basic concepts used in theory and practices of molecular biology and genetics and establish associations between them. 4
10) Search and use literature to improve himself/herself and follow recent developments in science and technology. 5
11) Be aware of the national and international problems in the field and search for solutions. 4