Week |
Subject |
Related Preparation |
1) |
Welcome! Course / Student Introductions
Review of syllabus and course requirements; textbook and assignments |
Ders izlencesi |
2) |
Introduction to marketing concept : its relevance in Turkish educational system, marketing structures and systems |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall.
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3) |
Environmental Scanning and marketing opportunity analysis |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
4) |
Marketing information system : marketing research, marketing
planning |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
5) |
Promotion decision : communication process; promotion
strategies (in relation to education) |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
6) |
Performance and control: marketing audit |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
7) |
Notion of quality and effectiveness, quality and accountability, quality standards and systems in educational improvement |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
8) |
Theories and concepts of relationship marketing |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
9) |
Marketing of education services |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
10) |
Role of marketing research in decision-making. |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
11) |
Analyze the marketing system, study the characteristics of
consumer behavior, and define market segmentation and target
markets in context of external and internal customer |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
12) |
Positioning |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
13) |
Brand management |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
14) |
Pricing stratejy |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
Course Notes / Textbooks: |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall.
Kotler, P. & Keller, K. (2011). Framework for Marketing Management (5th Ed.). Prentice Hall.
Marshall, G. & Johnston, M. (2009). Marketing Management. McGraw-Hill/Irwin. |
References: |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall.
Kotler, P. & Keller, K. (2011). Framework for Marketing Management (5th Ed.). Prentice Hall.
Marshall, G. & Johnston, M. (2009). Marketing Management. McGraw-Hill/Irwin. |
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Program Outcomes |
Level of Contribution |
1) |
Being able to develop and deepen their knowledge at the level of expertise in the same or a different field, based on undergraduate level qualifications. |
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2) |
To be able to comprehend the interdisciplinary interaction with which the field is related. |
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3) |
To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field. |
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4) |
To be able to interpret and create new knowledge by integrating the knowledge gained in the field with the knowledge from different disciplines. |
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5) |
To be able to solve the problems encountered in the field by using research methods. |
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6) |
To be able to systematically transfer current developments in the field and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. |
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7) |
To be able to critically examine social relations and the norms that guide these relations, to develop them and take action to change them when necessary. |
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8) |
To be able to critically evaluate the knowledge and skills acquired in the field of expertise and to direct their learning. |
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9) |
To be able to supervise and teach these values by observing social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to the field. |
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10) |
To be able to develop strategy, policy and implementation plans in the fields related to the field and to evaluate the obtained results within the framework of quality processes. |
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11) |
To be able to use the knowledge, problem solving and/or application skills they have internalized in their field in interdisciplinary studies. |
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12) |
Being able to independently carry out a work that requires expertise in the field. |
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13) |
To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field and to produce solutions by taking responsibility. |
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14) |
Being able to lead in environments that require the resolution of problems related to the field. |
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