Week |
Subject |
Related Preparation |
1) |
Welcome! Course / Student Introductions
Review of syllabus and course requirements; textbook and assignments |
Ders izlencesi |
2) |
Introduction to marketing concept : its relevance in Turkish educational system, marketing structures and systems |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall.
|
3) |
Environmental Scanning and marketing opportunity analysis |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
4) |
Marketing information system : marketing research, marketing
planning |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
5) |
Promotion decision : communication process; promotion
strategies (in relation to education) |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
6) |
Performance and control: marketing audit |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
7) |
Notion of quality and effectiveness, quality and accountability, quality standards and systems in educational improvement |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
8) |
Theories and concepts of relationship marketing |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
9) |
Marketing of education services |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
10) |
Role of marketing research in decision-making. |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
11) |
Analyze the marketing system, study the characteristics of
consumer behavior, and define market segmentation and target
markets in context of external and internal customer |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
12) |
Positioning |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
13) |
Brand management |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
14) |
Pricing stratejy |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
Course Notes / Textbooks: |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall.
Kotler, P. & Keller, K. (2011). Framework for Marketing Management (5th Ed.). Prentice Hall.
Marshall, G. & Johnston, M. (2009). Marketing Management. McGraw-Hill/Irwin. |
References: |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall.
Kotler, P. & Keller, K. (2011). Framework for Marketing Management (5th Ed.). Prentice Hall.
Marshall, G. & Johnston, M. (2009). Marketing Management. McGraw-Hill/Irwin. |
|
Program Outcomes |
Level of Contribution |
1) |
To be able to examine, interpret data and assess ideas with the scientific methods in the area of EU studies. |
2 |
2) |
To be able to inform authorities and institutions in the area of EU studies, to be able to transfer ideas and proposals supported by quantitative and qualitative data about the problems. |
2 |
3) |
To be introduced to and to get involved in other disciplines that EU studies are strongly related with (political science, international relations, law, economics, sociology, etc.) and to be able to conduct multi-disciplinary research and analysis on European politics. |
3 |
4) |
To be able to evaluate current news on European Union and Turkey-EU relations and identify, analyze current issues relating to the EU’s politics and policies. |
2 |
5) |
To be able to use English in written and oral communication in general and in the field of EU studies in particular. |
1 |
6) |
To have ethical, social and scientific values throughout the processes of collecting, interpreting, disseminating and implementing data related to EU studies. |
1 |
7) |
To be able to assess the historical development, functioning of the institutions and decision-making system and common policies of the European Union throughout its economic and political integration in a supranational framework. |
2 |
8) |
To be able to evaluate the current legal, financial and institutional changes that the EU is going through. |
2 |
9) |
To explain the dynamics of enlargement processes of the EU by identifying the main actors and institutions involved and compare previous enlargement processes and accession process of Turkey. |
2 |
10) |
To be able to analyze the influence of the EU on political, social and economic system of Turkey. |
2 |
11) |
To acquire insight in EU project culture and to build up project preparation skills in line with EU format and develop the ability to work in groups and cooperate with peers. |
2 |
12) |
To be able to recognize theories and concepts used by the discipline of international relations and relate them to the historical development of the EU as a unique post-War political project. |
3 |